Apple Removes Subscription-Based iPad Gaming App from App Store

big fish games play instantlyJust yesterday, a report surfaced regarding Big Fish Games' plans to launch a subscription-based gaming service on the iPad. For a monthly fee initially set at $4.99, the service would allow users to access a number of Big Fish-distributed games through a dedicated app.

The app had actually been available since last week, although new subscriptions had been disabled ahead of the official launch due to high demand, according to the developer. But with the Bloomberg report from yesterday and a press release from Big Fish Games this morning, the new service appeared to be up and running.

The offering did not last long, however, as Apple quickly pulled the app following the official launch. According to a new report from Bloomberg, Big Fish Games claims to be in the dark about Apple's reasons for removing the app.

[Big Fish Games founder Paul] Thelen said he was surprised by the move because Big Fish had worked with Apple for several weeks to ensure that it met the requirements for recurring monthly charges made through the App Store, a method most commonly used by magazines and newspaper publishers.

“It was officially approved,” Thelen said. Apple had even seen the app's press release before it went out earlier today, he said.

Apple declined to comment to Bloomberg on the app's removal and has not yet responded to Big Fish's requests for explanation, leaving questions about whether Apple will indeed allow subscription-based gaming services on the App Store and about how to reconcile the app's removal with Big Fish Games' claims that it worked rather closely with Apple to ensure the approval of the app.

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Top Rated Comments

Caharin Avatar
164 months ago
Wait for it ... waaaaaaitt for it ....

"This smells fishy!"

/flee
Score: 37 Votes (Like | Disagree)
sigjuice Avatar
164 months ago
Renting?

So instead of selling me some game which I can play forever, they want to charge me rent every month? As a consumer, why should I care about subscription games?
Score: 33 Votes (Like | Disagree)
echo2011 Avatar
164 months ago
when is ios 6 coming out?
lmao
Score: 17 Votes (Like | Disagree)
Shackrat Avatar
164 months ago
Not surprised...

I can see a couple big reasons for apple to pull this. The biggest one is that they are essentially creating their own App Store. Secondly, this allows additional binary code to be downloaded and run on a device, without prior apple approval... Another big no-no. I am surprised that it got as far as it did.
Score: 14 Votes (Like | Disagree)
EBSkater Avatar
164 months ago
So instead of selling me some game which I can play forever, they want to charge me rent every month? As a consumer, why should I care about subscription games?
I'm glad about this. The freemiums are bad enough, subscription gaming would be almost as bad.

I wasn't too impressed to see the Chaos Worlds, or whatever it's called (the World Of Warcraft-esque game) on the app store, but if subscription gaming came into play, then the AppStore would just go downhill.
Score: 13 Votes (Like | Disagree)
slrandall Avatar
164 months ago
So instead of selling me some game which I can play forever, they want to charge me rent every month? As a consumer, why should I care about subscription games?

I agree. I'd much rather own a game than rent it. Who cares about subscription games?
Score: 13 Votes (Like | Disagree)