Apple Removes Subscription-Based iPad Gaming App from App Store

big fish games play instantlyJust yesterday, a report surfaced regarding Big Fish Games' plans to launch a subscription-based gaming service on the iPad. For a monthly fee initially set at $4.99, the service would allow users to access a number of Big Fish-distributed games through a dedicated app.

The app had actually been available since last week, although new subscriptions had been disabled ahead of the official launch due to high demand, according to the developer. But with the Bloomberg report from yesterday and a press release from Big Fish Games this morning, the new service appeared to be up and running.

The offering did not last long, however, as Apple quickly pulled the app following the official launch. According to a new report from Bloomberg, Big Fish Games claims to be in the dark about Apple's reasons for removing the app.

[Big Fish Games founder Paul] Thelen said he was surprised by the move because Big Fish had worked with Apple for several weeks to ensure that it met the requirements for recurring monthly charges made through the App Store, a method most commonly used by magazines and newspaper publishers.

“It was officially approved,” Thelen said. Apple had even seen the app's press release before it went out earlier today, he said.

Apple declined to comment to Bloomberg on the app's removal and has not yet responded to Big Fish's requests for explanation, leaving questions about whether Apple will indeed allow subscription-based gaming services on the App Store and about how to reconcile the app's removal with Big Fish Games' claims that it worked rather closely with Apple to ensure the approval of the app.

Top Rated Comments

Caharin Avatar
127 months ago
Wait for it ... waaaaaaitt for it ....

"This smells fishy!"

/flee
Score: 37 Votes (Like | Disagree)
sigjuice Avatar
127 months ago
Renting?

So instead of selling me some game which I can play forever, they want to charge me rent every month? As a consumer, why should I care about subscription games?
Score: 33 Votes (Like | Disagree)
echo2011 Avatar
127 months ago
when is ios 6 coming out?
lmao
Score: 17 Votes (Like | Disagree)
Shackrat Avatar
127 months ago
Not surprised...

I can see a couple big reasons for apple to pull this. The biggest one is that they are essentially creating their own App Store. Secondly, this allows additional binary code to be downloaded and run on a device, without prior apple approval... Another big no-no. I am surprised that it got as far as it did.
Score: 14 Votes (Like | Disagree)
EBSkater Avatar
127 months ago
So instead of selling me some game which I can play forever, they want to charge me rent every month? As a consumer, why should I care about subscription games?
I'm glad about this. The freemiums are bad enough, subscription gaming would be almost as bad.

I wasn't too impressed to see the Chaos Worlds, or whatever it's called (the World Of Warcraft-esque game) on the app store, but if subscription gaming came into play, then the AppStore would just go downhill.
Score: 13 Votes (Like | Disagree)
slrandall Avatar
127 months ago
So instead of selling me some game which I can play forever, they want to charge me rent every month? As a consumer, why should I care about subscription games?

I agree. I'd much rather own a game than rent it. Who cares about subscription games?
Score: 13 Votes (Like | Disagree)

Top Stories

Flat 2021 MacBook Pro Mockup Feature

Unreleased Apple Macs and Apple Watches Listed in Eurasian Database Ahead of Fall Product Launches

Monday August 2, 2021 9:34 am PDT by
Apple is preparing for a slew of fall product launches according to new filings that showed up today in the Eurasian Economic Commission database. There are listings for new Mac and Apple Watch models, all of which have previously unknown model identifiers that indicate that they're upcoming devices. There are six new Apple Watch identifiers, including A2473, A2474, A2475, A2476, A2477, and...
ifixit iphone12 mini

Apple to Make Space for Larger Batteries in iPhones, iPads, and MacBooks By Adopting Slimmer Peripheral Chips

Monday August 2, 2021 2:12 am PDT by
For future iPhones, iPads, and MacBooks, Apple plans to use smaller internal components in an effort to increase the size of the device's battery, according to DigiTimes. Image Credit: iFixit Specifically, Apple plans to "significantly increase the adoption" of IPDs or integrated passive devices for the peripheral chips in its products. These news chips will be slimmer in size and allow for...
Apple Watch 7 Unreleased Feature

Apple Watch Series 7 to Focus on One Major Upgrade

Wednesday August 4, 2021 2:12 am PDT by
The upcoming Apple Watch Series 7 will focus on one important feature in an attempt to tempt existing Apple Watch users that have an older device to upgrade, according to recent reports. Apple may skip adding new health sensors to this year's Apple Watch Series 7 in favor of improving the device's battery life. The company is said to be adopting new double-sided System in Package (SiP)...
magic keyboard touch id

Apple Makes Magic Keyboard With Touch ID Available for Separate Purchase

Tuesday August 3, 2021 5:22 am PDT by
Apple has made the Magic Keyboard with Touch ID, which previously was only available with the purchase of the new 24-inch iMac, available for purchase individually for $149. Apple also retails the Magic Keyboard with Touch ID and a numeric keypad for $179. A standard Magic Keyboard without Touch ID or a numeric keypad is available for $99, and a new Magic Trackpad for $129. One major...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
applestoredown

Apple's Online Store Temporarily Down [Update: Back Up]

Tuesday August 3, 2021 4:01 pm PDT by
Apple's online Apple Store is down at the current time, and attempting to access it to make a purchase gives the standard "Be Right Back" message. Given that it's a Tuesday night/afternoon in the United States and we're not expecting any new products this week, it's likely that this is a temporary maintenance outage that is not related to a new product release. The Apple Store app is also...
themorningshowcarrell

Apple Decided Not to Buy Reese Witherspoon's 'Hello Sunshine' Media Company

Monday August 2, 2021 2:02 pm PDT by
Reese Witherspoon's media company "Hello Sunshine" recently courted various buyers, and while Apple was one of parties interested in buying Hello Sunshine, the Cupertino company did not end up going through with the purchase. Hello Sunshine was valued at around $900 million thanks to its involvement in popular series like The Morning Show," "Big Little Lies," and "Little Fires Everywhere,"...
iPhone 13 Dummy Thumbnail 2

Apple Brings China's Luxshare Precision into iPhone 13 Supply Chain to Meet Production Targets

Wednesday August 4, 2021 12:19 am PDT by
Apple is tapping more Chinese suppliers as it seeks to meet ambitious targets for iPhone 13 production, according to a new report by Nikkei Asia. Apple is set to produce between 90 million and 95 million iPhones through January, according to a previous Nikkei report, and China's Luxshare Precision Industry has won 3% of orders away from Taiwanese rivals Foxconn and Pegatron. Luxshare will...
mac pro new graphics

Apple Introduces New High-End Graphics Options for Mac Pro

Tuesday August 3, 2021 7:34 am PDT by
Apple today began offering new high-end graphics upgrade options for both the tower and rack versions of the Mac Pro desktop computer. This comes on the same day that Apple started selling the Magic Keyboard with Touch ID on a standalone basis. As noted by CNN Underscored's Jake Krol, the Mac Pro can now be configured with new AMD Radeon Pro W6800X, W6800X Duo, or W6900X graphics when...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...