Macworld Expo Rebranded as 'Macworld|iWorld' for 2012

For many years, Macworld Expo served as one of the main events for Apple product introductions, with the annual January event in San Francisco in particular being the stage for some important events such as the unveiling of the original iPhone. Apple last presented at Macworld Expo in January 2009, deciding that trade shows were no longer important for allowing the company to reach consumers as the Internet and the company's network of retail stores provided better opportunities for interaction.

macworld iworld banner
Macworld Expo has reinvented itself since 2009, naturally refocusing on third-party companies offering products of interest to Apple users following the loss of Apple's presence. While attendance is down from Apple's last few years of involvement, the event has still been drawing crowds in the neighborhood of 25,000 attendees, and Macworld Expo organizers are now looking to continue rebuilding the show with a new rebranding that will emphasize the rapid increase in visibility of the iOS side of Apple: Macworld|iWorld.

“The brand is evolving from Macworld [Expo] to Macworld|iWorld to illustrate that the show is about the whole ecosystem of Apple products,” said Paul Kent, the event’s vice president and general manager.

The exhibits and conference sessions that have characterized past expos remain with Macworld|iWorld. But show organizers are also adding elements aimed at providing what Kent characterized as a “dynamic culture experience.”

Among the new showcases for Macworld|iWorld are the "Music Experience", which features performances and sessions from musicians who use Apple technology, and the "Film Event", which highlights Apple's role in television and movies.

Even with the rebranding, Macworld|iWorld will reportedly retain a heavy OS X presence, with organizers introducing new packages to attract OS X developers.

Macworld|iWorld will be held at the Moscone West convention center in San Francisco from January 26-28, 2012, and registration for the event is now open.

Top Rated Comments

Skika Avatar
134 months ago
iWorld sounds like a name for an Apple themed theme park.
Score: 18 Votes (Like | Disagree)
0815 Avatar
134 months ago
why does everything (related Apple or not) have to start theses days with 'i' ...

This is getting old and the 'i' in front of words makes things no better.


iDontUnderstand

and of all the 'i' - words .... iFANEVENT ...??? ... really ???? You must be kidding. That sounds more like an insult.
Score: 16 Votes (Like | Disagree)
Macopotamus Avatar
134 months ago
Is MacRumors going to rebrand as iRumors? Should I change my username to iopotamus?

:D ;)
Score: 16 Votes (Like | Disagree)
slicecom Avatar
134 months ago
iThink that's one of the ugliest logos I've ever seen.
Score: 14 Votes (Like | Disagree)
Slurpy2k8 Avatar
134 months ago
I guess the Macworld folks finally see the writing on the wall. iOS, the operating system custom designed for content consumption, has obviously become Apple's primary focus over the last few years. Mac OSX, the operating system custom designed for content creation has been taking a back seat for a while now.

I've seen these kinds of posts THOUSANDS of times, yet not ONCE have I seen a list of requested features from the posters complaining about the iOS focus about a list of features they want from OSX, that aren't being provided. So, go ahead. I literally can;t think of a single major thing I'd want from a desktop OS that OSX isn't providing. The main improvements I see in the future are related to UI, and making iOS and oSX more consistent. But power features? Really what could they add?? Lion was a fantastic update that added features that are actually useful and practical on a day to day basis.

The battle is currently in the mobile space, and Apple would be idiotic NOT to focus on that. It's where most of the innovation and energy is, for logical and understandable reasons. It's where the money and consumer interest is. It's the future. That's a fact, not an opinion. Do you see what Microsoft is doing with Windows 8? Basically adding a touch skin on top of it, making it windows 7 phone-esque. These kinds of posts are a lazy attempt to complain, without offering a better roadmap than Apple is currently embarking on. You want them to shoot themselves in the foot? Most of their profits and R&D $ is coming from mobile devices, which directly benefits the mac line. My 2011 Macbook Air is the best laptop I've ever used. I'm a designer, and all I use it for is content creation, while hooked up to a 15' monitor. Noone has even begun to match it. Spit out a list of missing features Apple would have added to OSX if iOS didnt exist, or stop with the mindless complaining just for the hell of it.
Score: 13 Votes (Like | Disagree)
fifthworld Avatar
134 months ago
Macworld / iWorld is tolerable, but together with iFANEVENT is really ugly.
Score: 11 Votes (Like | Disagree)

Popular Stories

AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Pro Big Ol Logo Orange

Next iPad Pro Might Feature Large Glass Apple Logo to Allow Wireless Charging

Friday January 14, 2022 10:44 am PST by
Bloomberg's Mark Gurman and Debby Wu last year reported that Apple had tested a new iPad Pro with a glass back for wireless charging capabilities. In a recent edition of his newsletter, Gurman said he expects the new iPad Pro to be released in 2022. While the new iPad Pro is still on track to feature wireless charging, 9to5Mac's Filipe Espósito today reported that Apple may have ultimately...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...