Why Assistant Needs an A5 and How it Was 'Many Iterations' Ahead of its Competitors

assistantinterface
Mockup of Apple's expected Assistant interface

Siri co-founder Norman Winarsky provides some details and impressions of their original Siri Assistant technology in an interview with 9to5Mac. Siri was a virtual assistant application that was released for the iPhone back in February, 2010. While the app still remains in the App Store, the company was acquired by Apple back in April, 2010.

Apple is expected to finally launch their own version of this intelligent assistant interface alongside the new iPhone at tomorrow's media event. The new feature is expected to be exclusive to the new iPhone which carries a faster A5 processor.

Winarsky provides some details about why the software would require so much processing power. While the original version of the software does run on the iPhone 3GS, he says that "all kinds of optimizations and shortcuts" were done to get it to work on the device. Winarsky reports that it will likely run "much better" on a faster phone.

Winarsky is also not bashful about what the significance of Apple's adaptation of Siri technology would mean, calling it a "World-Changing" event:

Make no mistake: Apple’s ‘mainstreaming’ Artificial Intelligence in the form of a Virtual Personal Assistant is a groundbreaking event. I’d go so far as to say it is a World-Changing event. Right now a few people dabble in partial AI enabled apps like Google Voice Actions, Vlingo or Nuance Go. Siri was many iterations ahead of these technologies, or at least it was two years ago. This is REAL AI with REAL market use. If the rumors are true, Apple will enable millions upon millions of people to interact with machines with natural language. The PAL will get things done and this is only the tip of the iceberg. We’re talking another technology revolution. A new computing paradigm shift.

Many have compared the technology to Google's Voice Actions for Android, but Winarsky believes their technology was much more advanced.

This video provides a mockup of what is expected to be the workflow for Apple's Assistant technology:


Apple will be launching the new iPhone tomorrow, October 4th, and is believed to be launching this Assistant software as well.

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
android iphone airdrop quickshare

iPhone Users Can Now AirDrop Files to Android Devices

Thursday November 20, 2025 9:47 am PST by
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available. The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....

Top Rated Comments

HarryKeogh Avatar
185 months ago
But how will this technology assist people in their consumption of Internet porn?
Score: 32 Votes (Like | Disagree)
arn Avatar
185 months ago
I wont use Assistant anywhere but home, IMO, I'd find it disturbing and awkward to use in public.

car?

arn
Score: 26 Votes (Like | Disagree)
crisss1205 Avatar
185 months ago
I wont use Assistant anywhere but home, IMO, I'd find it disturbing and awkward to use in public.

I feel this will provide a huge benefit to the blind community or people with special needs. I feel like Apple is going to play a video tomorrow that will make us all cry.
Score: 21 Votes (Like | Disagree)
TennisandMusic Avatar
185 months ago
So we've now reached the day where people will talk to their phones, but text other humans.
Score: 14 Votes (Like | Disagree)
kinesin Avatar
185 months ago
Are they going to be pushing this speech stuff so much that:

iphone 4 = base model
iphone 4s = s for Speech, not speed this time.
Score: 11 Votes (Like | Disagree)
iSee Avatar
185 months ago
Many iterations ahead...

Well, I do hope so.
But it's not like this guy is an unbiased observer. What would we expect him to say: "Oh, that stuff we were working on? Yeah, pretty much run-of-the-mill."
Score: 11 Votes (Like | Disagree)