Shazam shifted gears slightly in November 2009, introducing a paid Shazam Encore application and limiting new users of the free application to only five tags per month. Users who had used the free application before that time were grandfathered in and have continued to have access to unlimited tagging.
But today, Shazam announced that it has brought back unlimited tagging for all users in the free application, relying on an ad-supported model.
Andrew Fisher, Shazam CEO said, “Shazamers already identify over 1 billion songs each year and go on to purchase over $100 million in digital music via our service. Now, with no limits, people can Shazam even more songs they don’t know – or they already know - to conveniently purchase them, see the lyrics, watch the official music video, share on Facebook, Twitter or email, get recommendations and purchase concert tickets instantly. Unlimited free access means people can use Shazam even more as part of their daily lives.”
The paid Shazam Encore continues to offer some benefits over the free application, including an ad-free experience and features such as LyricPlay, which allows users to view song lyrics as the tracks play.