AllThingsD reports that Apple will be holding its highly-anticipated iPhone 5 media event on October 4th.
While Apple could certainly change its plans anytime, sources said that the October 4 date has been selected by the company to showcase the iPhone 5. Sources added that the plan is now to make the new device available for purchase within a few weeks after the announcement.
According to the report, new Apple CEO Tim Cook should play a prominent role in the event in order to assert himself as the new leader of the company, although it will almost certainly be a team presentation with other executives such as Phil Schiller, Scott Forstall, and Eddy Cue leading portions of the event. It is unclear whether Steve Jobs will make an appearance at the event, with the report suggesting that a decision on whether or not he appears would be a last-minute one based on his health.
MacRumorsnoted yesterday that Apple is expected to also be introducing minor updates to its iPod line, and had pinpointed the first week in October for that introduction, with availability set for the middle of the month. Apple generally issues invitations to its media events about a week ahead of time, so we can expect official notice of the event to appear sometime around early next week.
Update: The Loop's Jim Dalrymple confirms with a simple "Yep" that October 4th is the date of the event.
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Tuesday February 3, 2026 12:45 pm PST by Joe Rossignol
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Wednesday February 4, 2026 12:29 pm PST by Joe Rossignol
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026.
The new series:
Imperfect Women — March 18, 2026
Margo's Got Money Troubles — April 15, 2026
Widow's Bay — April 29, 2026
Maximum Pleasure Guaranteed — May 20, 2026
Cape Fear — June 5, 2026
Lucky — July 15, 2026
The new films:
Eternity — ...
Wednesday February 4, 2026 7:44 am PST by Joe Rossignol
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices.
Here were Apple's starting prices when the devices launched in September 2024:
iPhone 16: $799
iPhone 16 Plus: $899
iPhone 16 Pro:...
While we've all been anxiously awaiting this, and the kneejerk reaction is "it's about time", I just hope that they've used all of this extra time to really put some big improvements into the product, and work the bugs out.
Curious since the Moscone Center is booked by Oracle from October 3 through the 6, while the last week of September is wide open.
That place is too big for a media event like this, they are usually held at the Yerba Buena Center (https://www.macrumors.com/2010/09/01/apples-2010-fall-media-event/).
