Apple Already Planning Third Corporate Campus?
Even as Apple is still in the early stages of the planning process for its new corporate campus in Cupertino, California, it appears that the company has acknowledged that even that mammoth 13,000-employee complex probably won't be sufficient and that it will likely begin planning on a third campus once "Apple Campus 2" is up and running in 2015. News of the company's plans comes from Cupertino mayor Gilbert Wong, who spoke with the San Jose Mercury News (via The Next Web).
And just like a new gadget, the company may not be done upgrading. Wong said Apple executives have told him the company is expanding so fast that it expects to start working on Apple Campus 3 at an unknown location after they finish the second headquarters in 2015. An Apple spokeswoman declined to comment on plans for a third campus.
Planning for the new "spaceship" campus is continuing to move forward, with Cupertino set to hold a public scoping hearing regarding the project's environmental impact report tonight. Apple is reportedly requesting 13 separate approvals from the city in connection with the project, with Apple hoping to receive final approval by late 2012. That schedule would see construction begin on the new 2.8 million square foot circular main building in 2013, with an opening targeted for 2015. The campus will also include a separate 25,000 square foot fitness center, 1,000 seat auditorium, a parking garage, an energy center, and several ancillary buildings devoted to research and development.
Popular Stories
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...
Bloomberg's Mark Gurman recently reported that the first Macs with M4 series chips will be released later this year, with more models to follow next year. In his Power On newsletter today, Gurman shared a more specific roadmap for these Macs. Here is the order in which Gurman expects the Macs to launch:1. A low-end 14-inch MacBook Pro with the M4, coming around the end of 2024. 2. A 24-inch ...
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
Top Rated Comments
Why do they need a fitness center? The thing is perfect for a jogging track on top. ;)
Couldn't find a shot of the front, but it's pretty much the same. You'd have to be told to know it was an Apple building.
:p
Actually, a large integrated corporate campus brings efficiencies which will allow Apple employees to interact better with each other. Happier, more efficient employees will be more productive and be able to spend more time innovating, which results in better products in a timely manner.
Also, Apple's ability to build something like this reflects its plans for long-term growth. Current customers should see this as a positive, knowing that their products today are part of a product roadmap and corporate strategy that extends for years, and what they own won't end up like the Zune HD.
So while not all customers would be interested in such matters, some would be interested in such matters.
Would you want to buy a car from a company that is shuttering dealerships and factories? Relocating their corporate headquarters to a smaller building and downsizing their R&D facilities? And visiting bankruptcy court?
Yeah, I thought so.
Maybe they'll be reviewing apps. :D