Apple Projected to Lead Tablet Market Through 2013 as Rivals Stumble

Research firm IHS iSuppli has released updated projections for tablet sales through 2015, showing Apple maintaining its leadership position longer than previously expected as rivals continue to be unable to make a significant dent in the iPad's position.

isuppli tablet forecast aug11
According to the report, Apple is projected to ship 44.2 million iPads this year, up 500,000 from the firm's previous estimate. That previous number had, however, been lowered from earlier projections after Apple posted lower-than-expected sales early figures for the iPad 2 as it struggled to ramp up production. The new 44.2 million figure for 2011 is expected to represent 74% of the total tablet market, up from 64% in the previous report.

“All the momentum in the media tablet market is with Apple right now,” said Rhoda Alexander, senior manager, tablet and monitor research for IHS. “The competition can’t seem to field a product with the right combination of hardware, marketing, applications and content to match up with the iPad. Furthermore, Apple’s patent litigation is serving to slow or complicate competitors’ entry into some key regional markets. With Apple lapping its competitors, many of whom are still struggling to get out of the starting gate, this remains a one-horse race.”

Looking out even further, IHS iSuppli now sees Apple holding onto its majority share of the tablet market through 2013, one year longer than previously anticipated. At the far end of its projections, the report sees Apple shipping 120 million iPads in 2015, up from previous projections of 97.9 million units. Even at that extended timeframe, Apple is projected to hold 43.6% of the tablet market, up significantly from earlier estimates of 32%.

Top Rated Comments

velocityg4 Avatar
136 months ago
It could also be that Apple gets a stranglehold on the Tablet market like they did MP3 players with the iPod and end up with a 90% share. The remaining 10% being parents/grandparents thinking the cheaper one is just as good and that little Timmy won't notice the difference:rolleyes:. Oh and of course die hard Apple haters.
Score: 8 Votes (Like | Disagree)
MacinDoc Avatar
136 months ago
Wow, nice graphs tend to make an educated guess seem like it was real research, don't they?
Score: 5 Votes (Like | Disagree)
yetanotherdave Avatar
136 months ago
iPad is popular and will continue to be for at least a few years into the future.

Thank god we have analysts to tell us this!
Score: 5 Votes (Like | Disagree)
bondsbw Avatar
136 months ago
Wow! They project over 100 BILLION iPads by 2015? :eek: Gotta go get me a few thousand...
Score: 5 Votes (Like | Disagree)
Hagrid Avatar
136 months ago
Error in Chart?

Unless my math is wrong (which since it's late in the day, it could be), shouldn't the Title be in "Thousands of units" not "Millions of units?"

I think Apple would love for 2011 to be around 50,000 - Million units, instead of what is really 50,000 - thousand units.
Score: 5 Votes (Like | Disagree)
mattwolfmatt Avatar
136 months ago
I wonder what these charts looked like with the ipod first came out. Did they think that, after 6 years, Apple would have only 46% of the market, then, too?
Score: 3 Votes (Like | Disagree)

Popular Stories

maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
appleeducation

Apple's US Education Store Now Requires Institution Verification to Buy Discounted Products

Wednesday January 19, 2022 2:22 am PST by
Apple is now requiring that customers in the United States verify that they're active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple's education store in the United States. Apple's education stores offer models of the iPad and Mac ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
appleprivacyad cleaned

iOS 15 Patched Security Hole That Potentially Exposed Users' Private Apple ID Information to Third-Party Apps

Thursday January 20, 2022 3:32 am PST by
Apple patched two significant security vulnerabilities when it released iOS 15 that could have potentially exposed users' private Apple ID information and in-app search history to malicious third-party apps and allowed apps to override user Privacy preferences, Apple has revealed in a recent support document update. With most iOS, macOS, tvOS, and watchOS updates, Apple provides a list of...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...