AT&T to Throttle Unlimited Data Plan Customers Starting in October

093727 att logo 150

AT&T announced today that they will be throttling high end users with unlimited data plans.

Starting October 1, smartphone customers with unlimited data plans may experience reduced speeds once their usage in a billing cycle reaches the level that puts them among the top 5 percent of heaviest data users. These customers can still use unlimited data and their speeds will be restored with the start of the next billing cycle. Before you are affected, we will provide multiple notices, including a grace period.

Early AT&T iPhone customers were offered an unlimited data plan for their devices. Even after AT&T stopped offering an unlimited plan, they allowed existing customers to retain their unlimited plan through device upgrades.

This change will affect any of those users who still have an unlimited plan and are considered to be in the "top 5 percent of heaviest data users". For those users, download speeds will be reduced until the next billing month. By definition, this should affect 5% of users each month.

AT&T claims that users can still "send or receive thousands of emails, surf thousands of Web pages and watch hours of streaming video every month and not be in the top 5 percent of data users."

Popular Stories

iOS 18 Siri Integrated Feature

Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman explained that Apple's AI strategy emphasizes providing...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday May 28, 2024 11:46 am PDT by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6F7, up from the 6B34 firmware released in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update. Apple does not give...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
iOS 18 WWDC 24 Feature 2

Gurman: iOS 18 Will Allow Users to Recolor App Icons and Place Them Anywhere

Sunday May 26, 2024 12:22 pm PDT by
Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in iOS 18. For example, "you can make all your social icons blue or finance-related ones green." This kind of home screen...
iPad Pro Landscape Apple Logo Feature

Apple Says Future iPads Could Feature Landscape Apple Logo

Monday May 27, 2024 6:31 am PDT by
French website Numerama interviewed three senior Apple employees about the new iPad Pro models that launched earlier this month. While the discussion did not reveal many new details, it did mention one potential change for future iPads. While the Apple logo on the back of iPads is positioned so that it appears upright in vertical orientation, the devices are often used in landscape...

Top Rated Comments

Eddyisgreat Avatar
168 months ago
AT&T saw iClouds in the distance and ran for cover!
Score: 39 Votes (Like | Disagree)
_Refurbished_ Avatar
168 months ago
Score: 27 Votes (Like | Disagree)
pito189 Avatar
168 months ago
I am one of the grandfathered in people and my biggest problem with this is.

How much puts me in that top 5%? Don't just start sending me texts when I get close to it, tell me what qualifies for that top 5%. It seems asinine that I have a unlimited plan and they can just slow down my speed at their whim.

I'm going to start keeping a record for when my service isn't usable and then I'll just deduct that out of my bill at the end of the month and we'll see how that goes over...:rolleyes:
Score: 23 Votes (Like | Disagree)
Mlrollin91 Avatar
168 months ago
Goodbye Netflix over 3G and iOS updates over the air.
Score: 21 Votes (Like | Disagree)
aross99 Avatar
168 months ago
What concerns me is what if the 5% limit is less than 2GB? might I be paying $5 more per month and getting throttled before someone with the 2GB plan?

I thought 98% of their users used less then 2GB per month? That would mean the top 5% would include people who used less than 2GB.

The top 5% part is what stinks. They should come out and say this is 4GB or 5GB or whatever.
Score: 20 Votes (Like | Disagree)
Jolson247 Avatar
168 months ago
Go ahead AT&T, throttle us. When I actually do get service on my phone it's either two bars of E or one bar of 3G and it's slow as molasses. I've done speed tests on my phone and it's barely at 700 kbit/sec.

Do you really need to throttle people when your service is slow as crap and spotty/unreliable already? And for this we pay $30/month. Very nice.
Score: 15 Votes (Like | Disagree)