AT&T to Throttle Unlimited Data Plan Customers Starting in October

093727 att logo 150

AT&T announced today that they will be throttling high end users with unlimited data plans.

Starting October 1, smartphone customers with unlimited data plans may experience reduced speeds once their usage in a billing cycle reaches the level that puts them among the top 5 percent of heaviest data users. These customers can still use unlimited data and their speeds will be restored with the start of the next billing cycle. Before you are affected, we will provide multiple notices, including a grace period.

Early AT&T iPhone customers were offered an unlimited data plan for their devices. Even after AT&T stopped offering an unlimited plan, they allowed existing customers to retain their unlimited plan through device upgrades.

This change will affect any of those users who still have an unlimited plan and are considered to be in the "top 5 percent of heaviest data users". For those users, download speeds will be reduced until the next billing month. By definition, this should affect 5% of users each month.

AT&T claims that users can still "send or receive thousands of emails, surf thousands of Web pages and watch hours of streaming video every month and not be in the top 5 percent of data users."

Top Rated Comments

Eddyisgreat Avatar
166 months ago
AT&T saw iClouds in the distance and ran for cover!
Score: 39 Votes (Like | Disagree)
_Refurbished_ Avatar
166 months ago
Score: 27 Votes (Like | Disagree)
pito189 Avatar
166 months ago
I am one of the grandfathered in people and my biggest problem with this is.

How much puts me in that top 5%? Don't just start sending me texts when I get close to it, tell me what qualifies for that top 5%. It seems asinine that I have a unlimited plan and they can just slow down my speed at their whim.

I'm going to start keeping a record for when my service isn't usable and then I'll just deduct that out of my bill at the end of the month and we'll see how that goes over...:rolleyes:
Score: 23 Votes (Like | Disagree)
Mlrollin91 Avatar
166 months ago
Goodbye Netflix over 3G and iOS updates over the air.
Score: 21 Votes (Like | Disagree)
aross99 Avatar
166 months ago
What concerns me is what if the 5% limit is less than 2GB? might I be paying $5 more per month and getting throttled before someone with the 2GB plan?

I thought 98% of their users used less then 2GB per month? That would mean the top 5% would include people who used less than 2GB.

The top 5% part is what stinks. They should come out and say this is 4GB or 5GB or whatever.
Score: 20 Votes (Like | Disagree)
Jolson247 Avatar
166 months ago
Go ahead AT&T, throttle us. When I actually do get service on my phone it's either two bars of E or one bar of 3G and it's slow as molasses. I've done speed tests on my phone and it's barely at 700 kbit/sec.

Do you really need to throttle people when your service is slow as crap and spotty/unreliable already? And for this we pay $30/month. Very nice.
Score: 15 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...