Apple's share of profits raked in by the world's top publicly-traded mobile phone vendors rose once again this quarter, as asymco's Horace Dediu notes in the latest edition of his quarterly tracking reports. According to Dediu's calculations, Apple's share of profits among the eight companies tracked rose to 66%, up from 57% last quarter.
This quarter saw a slight sequential decline in overall profit for the sector, but four vendors did not manage a profit from selling phones. Nokia, Motorola, Sony-Ericsson and LG all saw losses. The other vendors split the slightly decreased pie with Apple getting two thirds of it (66.3%)
This share is up from 57% in Q1 and 50% in Q3 and Q4. Samsung’s share went to 15%, though that’s not a peak level historically. In Q1 2008 the company was at 21%. RIM was at 11%, a level in a range that has been unchanged for three years. Finally, HTC captured 7.4%, a new high and an increase from 6% since last quarter.
Dediu notes that smartphones have become the primary driver of mobile phone vendor profitability, giving Apple a significant edge over most of the competition with its smartphone-only offerings.
Apple first grabbed the profit share lead from Nokia way back in the fourth quarter of 2008, and hit the 50% mark a year ago in the third quarter of 2010. Apple of course only holds about 5.6% unit share in the total mobile phone market, but earns much more profit on its premium-priced iPhones than other vendors do with their offerings.
Wouldn't it be nice if they lowered their prices a bit instead of lining their pockets? Now that would be something to praise them for, not this idiotic bragging about how much money they make. Why don't most Apple customers think like normal consumers? All they think about is, I want Apple to make lots of money? Strange.
That is the most ridiculous thing I keep hearing from people that have no idea what goes on in the world. Seriously no one, not ONE single person just throws their money at Apple because they want Apple to make money.
People buy Apple products because, dare I say it, they are GOOD products! People don't just buy Apple because its Apple. That idea is nothing but a myth stirred up by the people who hate Apple and its users for no reason.
By your same token of thought I could say that people who buy MS products because they enjoy them throw their money at MS only because they want MS to succeed. Doesn't make much sense when you reverse it does it?
I am just sick of these comments, its all thats on Macrumors anymore.
Wouldn't it be nice if they lowered their prices a bit instead of lining their pockets? Now that would be something to praise them for, not this idiotic bragging about how much money they make. Why don't most Apple customers think like normal consumers? All they think about is, I want Apple to make lots of money? Strange.
Companies are in business to make as much money as they can.... that is the point.
Wouldn't it be nice if they lowered their prices a bit instead of lining their pockets? Now that would be something to praise them for, not this idiotic bragging about how much money they make. Why don't most Apple customers think like normal consumers? All they think about is, I want Apple to make lots of money? Strange.
My previous, and first laptop, was a Dell. It gave me a ton of grief. My previous, and first router, was a Linksys. It gave me a ton of grief. My previous phones were Nokia, Sanyo, and Samsung flip phones. They worked as dumb phones but their firmware was never updated despite regular bugs in the software. Support for hardware issues was a pain because most stores weren't 'corporate' stores and could not swap out your phone for a new one at the time.
I now have a MacBook (early '08), an iPhone 3G and 4, an Airport Extreme, and an iPad 2. They give me as close to zero grief as one could hope for. I'm not simply 'lining their pockets', I'm paying for a quality product that is well designed and supported just as well. To me it's worth it.
If you have an iPhone and no APPL stock, you're paying a huge premium to be part of the club.
Clarification needed: what huge premium is that, exactly? Are there phones as good as the iPhone 4, with as good a screen and camera and the same selection/quality of apps, and the same ease of use and battery life, or even other features that truly compensate for lacking those... and that cost a “huge” amount less? What does that huge amount come to per month, spread over 2-3 years?
I’d hate to think I was paying for a “club” and not for the apps and OS and hardware that are serving me so amazingly well, compared to the frustrations and “good enough I guess” experiences I see Android users constantly facing. (Seriously, I can’t even reach them half the time because their batteries are dead! And their handsets keep being made obsolete and receiving no further updates WAY too early.)
I wonder... maybe Apple gets great manufacturing/component deals, rather than simply overpricing... nah. Crazy talk! :)
Pretty good marketing to be able to convince users that a company making 50+% profit on every sale is good for the users of that product.
...If you have an iPhone and no APPL stock, you're paying a huge premium to be part of the club.
...
This doesn't "drive innovation" so much as it drives up dividends for rich people.
Using the same logic, you're getting a great deal if you own an LG or a Nokia device?
For iOS users it's still a great news even if they don't own Apple stock because it guarantees the company will stay afloat and there'll be active development and support on the products and the platform.
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99.
The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000.
IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
Wednesday February 3, 2021 3:09 pm PST by Juli Clover
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option.
A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
Wednesday August 25, 2021 3:55 am PDT by Tim Hardwick
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed.
If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com.
Navigate to www.youtube.com/new.
Scroll...
Monday September 24, 2018 3:26 pm PDT by Juli Clover
Apple's new macOS Mojave update is not compatible with mid-2010 and mid-2012 Mac Pros with stock GPUs, but it is supported on 2010 and 2012 Mac Pro models that have been upgraded with graphics cards that support Metal.
Apple today shared a new support document that provides a list of graphics cards that are Metal-capable, which will be useful for 2010 and 2012 Mac Pro owners who want to...
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
During today's earnings call covering the third fiscal quarter of 2021 (second calendar quarter), Apple CFO Luca Maesteri said that Apple is expecting supply constraints to affect the iPhone and the iPad in the coming quarter.
"The supply constraints that we've seen in the June quarter will be higher in the September quarter," said Maestri. The constraints will impact iPhone and iPad sales...
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel.
For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
Tuesday October 15, 2019 9:44 am PDT by Eric Slivka
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post.
A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
Wednesday June 30, 2021 12:19 pm PDT by Juli Clover
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld.
Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates.
As of last week, these updates no...
Top Rated Comments
That is the most ridiculous thing I keep hearing from people that have no idea what goes on in the world. Seriously no one, not ONE single person just throws their money at Apple because they want Apple to make money.
People buy Apple products because, dare I say it, they are GOOD products! People don't just buy Apple because its Apple. That idea is nothing but a myth stirred up by the people who hate Apple and its users for no reason.
By your same token of thought I could say that people who buy MS products because they enjoy them throw their money at MS only because they want MS to succeed. Doesn't make much sense when you reverse it does it?
I am just sick of these comments, its all thats on Macrumors anymore.
I kinda figured I'd have to pay money to get one.
I didn't realize paying for stuff wasn't cool.
Companies are in business to make as much money as they can.... that is the point.
My previous, and first laptop, was a Dell. It gave me a ton of grief. My previous, and first router, was a Linksys. It gave me a ton of grief. My previous phones were Nokia, Sanyo, and Samsung flip phones. They worked as dumb phones but their firmware was never updated despite regular bugs in the software. Support for hardware issues was a pain because most stores weren't 'corporate' stores and could not swap out your phone for a new one at the time.
I now have a MacBook (early '08), an iPhone 3G and 4, an Airport Extreme, and an iPad 2. They give me as close to zero grief as one could hope for. I'm not simply 'lining their pockets', I'm paying for a quality product that is well designed and supported just as well. To me it's worth it.
I’d hate to think I was paying for a “club” and not for the apps and OS and hardware that are serving me so amazingly well, compared to the frustrations and “good enough I guess” experiences I see Android users constantly facing. (Seriously, I can’t even reach them half the time because their batteries are dead! And their handsets keep being made obsolete and receiving no further updates WAY too early.)
I wonder... maybe Apple gets great manufacturing/component deals, rather than simply overpricing... nah. Crazy talk! :)
Using the same logic, you're getting a great deal if you own an LG or a Nokia device?
For iOS users it's still a great news even if they don't own Apple stock because it guarantees the company will stay afloat and there'll be active development and support on the products and the platform.