As noted by Italian site Macitynet.it [Google translation], promotional materials for OS X Lion have begun appearing in third-party retail stores, with a location of retail store chain Euronics displaying a large free-standing banner as well as smaller table-top signage highlighting the new multi-touch gesture support found in OS X Lion.
The new signage advertises OS X Lion as being "now on all new Macs" and encourages users to "take a tour" of the new operating system. The machines on display have not, however, been updated to Lion yet.
Meanwhile, other signage promoting the sale of standard App Store gift cards to cover the purchase of OS X Lion has also popped up in at least one store of Dutch retail chain Dixons. Gift cards not only allow customers to effectively purchase OS X Lion for others, but also provide those without a credit card with a means to purchase content from the Mac App Store and Apple's other digital stores.
Numerous sources have indicated that Apple's retail stores are planning "overnights" tonight in which staff will change out promotional materials and update other aspects of the store layouts. Tonight's activities are presumably related in large part to OS X Lion, as the stores have reportedly received hard drives containing the new operating system. Other reports have claimed that Apple will indeed be releasing OS X Lion and new MacBook Air models tomorrow.
Update: The Macitynet.it report has been pulled by request. We have also received word that the Euronics location has removed its prematurely-posted Lion signage.
Monday September 29, 2025 9:31 am PDT by Joe Rossignol
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends.
Will there be another Apple event this October? We discuss the possibility below.
Apple in October
Apple's most recent October events were in 2021 and 2023.
In 2022 and 2024, Apple did not host an October event. Instead, it...
Tuesday September 30, 2025 6:40 am PDT by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
Tuesday September 30, 2025 8:39 am PDT by Joe Rossignol
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom.
The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak.
Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
Tuesday September 30, 2025 3:48 pm PDT by Juli Clover
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset.
One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro.
The FCC's uploads are transmission tests, SAR test reports, and...
Monday September 29, 2025 10:12 am PDT by Juli Clover
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
Tuesday September 30, 2025 1:58 pm PDT by Juli Clover
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch.
The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
Wednesday October 1, 2025 8:27 am PDT by Joe Rossignol
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests.
The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
Sunday September 28, 2025 2:08 pm PDT by Joe Rossignol
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest.
Apple often...
Sunday September 28, 2025 1:30 pm PDT by Joe Rossignol
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions.
The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
Thursday September 25, 2025 1:11 pm PDT by Joe Rossignol
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept based on rumors
This is likely Apple's long-rumored "homeOS" operating system.
In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Chupa, you don't think they would put an outdated MBA photo in a Lion release banner, do you?
The hype around Lion is drowning out the fact that we don't have enough solid info on the MBA and that portion of the picture is actually the bigger news story.
I think we've got a very serious problem with expectations around the MBA and it's going to be almost crushing if it's released with lower than 4GB of RAM as that will indicate that the pricing isn't "real." You'll need 4GB of RAM to run Lion and the cost of additional RAM will push the costs of the new MBA up closer to where Sony's new "MBA killer" is landing price-wise.
The MBA will still get purchased in high numbers but the lack of TB, no backlit keyboard, and insufficient RAM are going to put a major dent in sales.
I also fully expect Lion will release at least a week before the MBA which is going to be problematic for quite a few people especially since it's rumored that the MBA will be Apple store only.
That means that the crowds to get Lion will have to return if they also want the MBA on the 27th. The forced march to the Apple stores twice in one week will grate on people.
The reason Apple pulled MBA sales from Best Buy and other resellers is they want to keep all the margin for themselves - which is fine but the Apple stores aren't nearly sufficient enough for everyone.
I see danger and peril written all over this.
Dude shut up.
You have no idea what you're talking about and you're trying to freak everybody out.
Show me a picture where you can clearly see there is no backlight...or thunderbolt...etc.
Why would Best Buy have no Airs for a week?
Lion and MBA's are coming out tomorrow whether you like it or not.
Stop trolling.
