Back to School Promotion to Finally Launch on Wednesday?

apple bts 2010
Last year's Back to School promo

For the third time in the past four weeks, we're hearing rumors of the imminent launch Apple's Back to School promotion. The first claim expected the promo to kick off the last week of May as it had in previous years. Then, WWDC was listed as the possible launch day. Both dates have come and gone with no mention of Apple's popular promotion.

Now, @Chronicwire, the same source as the MacBook Air rumor, claims that Back to School is going to kick off on the same day.

LEAK: Apple Store displays will be updated Tuesday night for the Back To School promo, starting Wednesday, alongside the new MacBook Airs.

We've also heard whispers, as has 9to5Mac, about the Tuesday night visual refresh at Apple retail stores, but haven't had any confirmation on the contents.

@Chronicwire is a relatively new source for Apple information, though its believed they do have legitimate sources for information. We'll find out on Wednesday. The Back to School promotion typically offers students a free iPod with any Mac purchase.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...

Top Rated Comments

garylapointe Avatar
190 months ago
Way overdue for a MacBook Refresh...

It's way past time for a MacBook refresh too. It's been 390 days since an update (average is closer to 175).

They can't keep acting like they've got a $999 laptop, when it's this far gone out of date.

It's time to update it or remove it from the product line.

Gary
http://GarySaid.com/
Score: 4 Votes (Like | Disagree)
radiohead14 Avatar
190 months ago
It's way past time for a MacBook refresh too. It's been 390 days since an update (average is closer to 175).

They can't keep acting like they've got a $999 laptop, when it's this far gone out of date.

It's time to update it or remove it from the product line.

i was thinkin.. what if the wednesday rumor is indeed true and apple releases the new macbook air, but it will be named just macbook. the poly macbook seems out of place now with the air and pro having overlaps with it. the only thing apple could do with it now, is to either refresh it with sandy bridge and drop the price another $100 or so, or redesign it to have a thinner poly (or carbon) body, and add the black option again
Score: 3 Votes (Like | Disagree)
nightfly13 Avatar
190 months ago
I doubt iPads will be included

Even though I hope they do include iPads with the $199 rebate program, I doubt they will, because supply is still tight. I'm just using my imagination, but why didn't they include iPads last year? Likely because they were still selling as fast as they could make them. Same situation this year, so I'm preparing myself not to be disappointed when iPads aren't included.

Too bad, since I'm in the market for an iMac and and iPad 2, and have been waiting for this..

Do we have confirmation that the 14-day grace period is confirmed to work? Did someone do that last year and get the deal?
Score: 3 Votes (Like | Disagree)
keewawa Avatar
190 months ago
I hope so. I'm tired of waiting.

Exactly, have been waiting so long :mad:
Score: 3 Votes (Like | Disagree)
iMikeT Avatar
190 months ago
I think the 2011 Back to School Promotion has officially replaced the old "PowerBook G5 this Tuesday" meme.
Score: 2 Votes (Like | Disagree)
DCJ001 Avatar
190 months ago
"to finally"?

I finally, he finally, you finally, we finally, they finally?

Since when is finally a verb?
"Finally" is not a verb.

Back to School Promotion to (Finally) Launch on Wednesday?

If someone explains the English language to you over and over and over again, you might finally understand it.
Score: 2 Votes (Like | Disagree)