Back to School Promotion to Finally Launch on Wednesday?

apple bts 2010
Last year's Back to School promo

For the third time in the past four weeks, we're hearing rumors of the imminent launch Apple's Back to School promotion. The first claim expected the promo to kick off the last week of May as it had in previous years. Then, WWDC was listed as the possible launch day. Both dates have come and gone with no mention of Apple's popular promotion.

Now, @Chronicwire, the same source as the MacBook Air rumor, claims that Back to School is going to kick off on the same day.

LEAK: Apple Store displays will be updated Tuesday night for the Back To School promo, starting Wednesday, alongside the new MacBook Airs.

We've also heard whispers, as has 9to5Mac, about the Tuesday night visual refresh at Apple retail stores, but haven't had any confirmation on the contents.

@Chronicwire is a relatively new source for Apple information, though its believed they do have legitimate sources for information. We'll find out on Wednesday. The Back to School promotion typically offers students a free iPod with any Mac purchase.

Popular Stories

iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iphone 17 pro dark blue 1

Apple Blames In-Store MagSafe Chargers for iPhone 17 Pro Display Model Scratches

Wednesday September 24, 2025 10:22 am PDT by
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today. Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
ios 26 digital id passport wallet

Apple Confirms iOS 26 Wallet Passport Feature is Coming in 2025

Tuesday September 23, 2025 1:06 pm PDT by
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today. Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads. Prior to today, the footnote for the feature said "Digital ID will be available ...
maxresdefault

iPhone 17 Pro is Vulnerable to Scratching, But Not Where You Might Think

Tuesday September 23, 2025 2:18 pm PDT by
Early reports have suggested that the iPhone 17 Pro and iPhone Air are more vulnerable to scratches and scuffs, primarily due to damage spotted at Apple Stores. Apple customers have discovered that the iPhone Air and iPhone 17 Pro models Apple has out for display at its retail locations have scratching in the area of the MagSafe charger. Those devices are handled by hundreds to thousands of...

Top Rated Comments

garylapointe Avatar
187 months ago
Way overdue for a MacBook Refresh...

It's way past time for a MacBook refresh too. It's been 390 days since an update (average is closer to 175).

They can't keep acting like they've got a $999 laptop, when it's this far gone out of date.

It's time to update it or remove it from the product line.

Gary
http://GarySaid.com/
Score: 4 Votes (Like | Disagree)
radiohead14 Avatar
186 months ago
It's way past time for a MacBook refresh too. It's been 390 days since an update (average is closer to 175).

They can't keep acting like they've got a $999 laptop, when it's this far gone out of date.

It's time to update it or remove it from the product line.

i was thinkin.. what if the wednesday rumor is indeed true and apple releases the new macbook air, but it will be named just macbook. the poly macbook seems out of place now with the air and pro having overlaps with it. the only thing apple could do with it now, is to either refresh it with sandy bridge and drop the price another $100 or so, or redesign it to have a thinner poly (or carbon) body, and add the black option again
Score: 3 Votes (Like | Disagree)
nightfly13 Avatar
187 months ago
I doubt iPads will be included

Even though I hope they do include iPads with the $199 rebate program, I doubt they will, because supply is still tight. I'm just using my imagination, but why didn't they include iPads last year? Likely because they were still selling as fast as they could make them. Same situation this year, so I'm preparing myself not to be disappointed when iPads aren't included.

Too bad, since I'm in the market for an iMac and and iPad 2, and have been waiting for this..

Do we have confirmation that the 14-day grace period is confirmed to work? Did someone do that last year and get the deal?
Score: 3 Votes (Like | Disagree)
keewawa Avatar
187 months ago
I hope so. I'm tired of waiting.

Exactly, have been waiting so long :mad:
Score: 3 Votes (Like | Disagree)
iMikeT Avatar
186 months ago
I think the 2011 Back to School Promotion has officially replaced the old "PowerBook G5 this Tuesday" meme.
Score: 2 Votes (Like | Disagree)
DCJ001 Avatar
186 months ago
"to finally"?

I finally, he finally, you finally, we finally, they finally?

Since when is finally a verb?
"Finally" is not a verb.

Back to School Promotion to (Finally) Launch on Wednesday?

If someone explains the English language to you over and over and over again, you might finally understand it.
Score: 2 Votes (Like | Disagree)