Apple Revamps 'Apple Store' iOS App With Custom Mac Configurations, Enhanced In-Store Mode

apple store app 0511 1
In line with our report from several days ago, Apple today updated its Apple Store application for iOS devices [App Store] with new support for build-to-order Mac customizations. The update also brings enhanced in-store capabilities to go along with other changes to the company's retail stores.

What's new

- Enhanced in-store mode lets you get help and support quickly when you're at an Apple Retail Store.
- The ability to custom-configure a new Mac with the options you want.

The Apple Store application is also now rolling out in a number of European countries. The app had been exclusive to the United States until today's update.

Unfortunately for iPad users, the Apple Store application is not yet universal and thus offers only a single view optimized for the screen size of the iPhone and iPod touch, although the app of course works on the iPad as well.

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Top Rated Comments

AidenShaw Avatar
148 months ago
Apple - raise the garden walls

Nice option but I walked out of the apple store in Deer Park IL and walked across the street to Best Buy to buy my iMac. I waited 45 min for a "specialist" while all I wanted was a cashier. I used the iMac in the store to find the stock across the street and went over.

I can see the waiting list as being a deterrent for people to stay around even if you can reserve.

Just my opinion. I do like the improvements though

Mike

Next upgrade will block you from accessing other ecommerce sites if you're inside an Apple store.
Score: 3 Votes (Like | Disagree)
MondayNgt Avatar
148 months ago
Who really cares?

Someone who cared enough to read the article and post a message on it, I would guess.
Score: 2 Votes (Like | Disagree)
iGuardian Avatar
148 months ago
The app store is all good, but when will it be available internationally? I've been waiting for this one.

There are 10 Apple Stores in Australia.

This app doesn't work in Australia...

Doesn't work in Canada either :(
Score: 2 Votes (Like | Disagree)
brettryan Avatar
148 months ago
When will this be available in Australia?

The app store is all good, but when will it be available internationally? I've been waiting for this one.
Score: 2 Votes (Like | Disagree)
Rodimus Prime Avatar
148 months ago
Actually, it's not true. The upgrade is $200 according to Apple's website. That image must be a mock-up. :o

still a massive rip off.
Score: 1 Votes (Like | Disagree)
L. Ron Hoover Avatar
148 months ago
$400 for an 8 gig DDR3 1066 upgrade?!? :eek: That can't be right. Two 4gb 1066 DDR3 laptop SO-DIMMs retail for $80 a set. Heck, PNY has them for $57 after rebate and free shipping. That $400 can't be right, can it? :confused:

Actually, it's not true. The upgrade is $200 according to Apple's website. That image must be a mock-up. :o
Score: 1 Votes (Like | Disagree)

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