Apple Revamps 'Apple Store' iOS App With Custom Mac Configurations, Enhanced In-Store Mode

apple store app 0511 1
In line with our report from several days ago, Apple today updated its Apple Store application for iOS devices [App Store] with new support for build-to-order Mac customizations. The update also brings enhanced in-store capabilities to go along with other changes to the company's retail stores.

What's new

- Enhanced in-store mode lets you get help and support quickly when you're at an Apple Retail Store.
- The ability to custom-configure a new Mac with the options you want.

The Apple Store application is also now rolling out in a number of European countries. The app had been exclusive to the United States until today's update.

Unfortunately for iPad users, the Apple Store application is not yet universal and thus offers only a single view optimized for the screen size of the iPhone and iPod touch, although the app of course works on the iPad as well.

apple store app 0511 2

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Saturday August 16, 2025 6:45 am PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept This is likely Apple's long-rumored "homeOS" operating system. In a report this week, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform will blend...
apple beta 26 lineup

Mark Gurman Responds to Last Week's Apple Device Leaks

Sunday August 17, 2025 7:03 am PDT by
Last week, Apple released and then pulled a software tool that accidentally contained identifiers for many unreleased devices and chips, according to MacRumors contributor Aaron Perris. His findings included new models of the Studio Display, Apple TV, Apple Watches, Apple Vision Pro, iPad mini, HomePod mini, and more. Here is what was uncovered in the file, according to MacRumors contributor ...
iOS 26 Feature

Here's Everything New in iOS 26 Beta 7

Monday August 18, 2025 11:59 am PDT by
The seventh developer beta of iOS 26 is now available. While we are now in the later stages of the iOS 26 beta cycle, there are still some changes. Below, we outline everything new that we have found in iOS 26 beta 7 so far. Redesigned Blood Oxygen Feature The seventh developer betas of iOS 26 and watchOS 26 include a redesigned Blood Oxygen feature on Apple Watch Series 9, Apple Watch ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max's Internal Design With Metal Battery Allegedly Leaks

Friday August 15, 2025 9:13 am PDT by
Alleged images of the iPhone 17 Pro Max's internal design have surfaced, offering a potential look inside the device before it is announced by Apple next month. The images were shared by the account "yeux1122" this week, in a blog post on the Korean platform Naver. The account aggregates Apple rumors and leaks, so it is likely not the original source of the images, and it is unclear if they...
iPhone 16

No iPhone 18 in 2026, Another Report Claims

Monday August 18, 2025 7:34 am PDT by
Apple is expected to delay the launch of its base iPhone 18 model until spring 2027, marking a major shift in the company's long-established release cycle, according to South Korea's ETNews. The report claims that Apple has informed some of its suppliers that the iPhone 18 will not be part of the September 2026 iPhone lineup. Instead, the company will unveil only higher-end models in the...
Apple Watch Ultra 2 Complications

Apple Watch Reportedly Set to Receive 'Significant Redesign' Next Year

Friday August 15, 2025 1:31 pm PDT by
At least one new Apple Watch model launching next year will feature a "significant redesign," according to Taiwanese supply chain publication DigiTimes. In a paywalled report this week, citing supply chain insiders, DigiTimes claimed that a high-end 2026 Apple Watch model will feature "exterior design" changes, including but not limited to "eight sensors arranged in a ring pattern visible...
apple design award 2025

Apple Announces 2025 Design Award Winners Ahead of WWDC 2025

Tuesday June 3, 2025 10:14 am PDT by
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement. The 2025 Apple Design Award winners are listed below, with one app and one game selected per category: Delight and Fun - CapWords (App) and Balatro (Game) Innovation - Play (App) and PBJ -...

Top Rated Comments

AidenShaw Avatar
186 months ago
Apple - raise the garden walls

Nice option but I walked out of the apple store in Deer Park IL and walked across the street to Best Buy to buy my iMac. I waited 45 min for a "specialist" while all I wanted was a cashier. I used the iMac in the store to find the stock across the street and went over.

I can see the waiting list as being a deterrent for people to stay around even if you can reserve.

Just my opinion. I do like the improvements though

Mike

Next upgrade will block you from accessing other ecommerce sites if you're inside an Apple store.
Score: 3 Votes (Like | Disagree)
MondayNgt Avatar
186 months ago
Who really cares?

Someone who cared enough to read the article and post a message on it, I would guess.
Score: 2 Votes (Like | Disagree)
iGuardian Avatar
186 months ago
The app store is all good, but when will it be available internationally? I've been waiting for this one.

There are 10 Apple Stores in Australia.

This app doesn't work in Australia...

Doesn't work in Canada either :(
Score: 2 Votes (Like | Disagree)
brettryan Avatar
186 months ago
When will this be available in Australia?

The app store is all good, but when will it be available internationally? I've been waiting for this one.
Score: 2 Votes (Like | Disagree)
Rodimus Prime Avatar
186 months ago
Actually, it's not true. The upgrade is $200 according to Apple's website. That image must be a mock-up. :o

still a massive rip off.
Score: 1 Votes (Like | Disagree)
L. Ron Hoover Avatar
186 months ago
$400 for an 8 gig DDR3 1066 upgrade?!? :eek: That can't be right. Two 4gb 1066 DDR3 laptop SO-DIMMs retail for $80 a set. Heck, PNY has them for $57 after rebate and free shipping. That $400 can't be right, can it? :confused:

Actually, it's not true. The upgrade is $200 according to Apple's website. That image must be a mock-up. :o
Score: 1 Votes (Like | Disagree)