In line with our report from several days ago, Apple today updated its Apple Store application for iOS devices [App Store] with new support for build-to-order Mac customizations. The update also brings enhanced in-store capabilities to go along with other changes to the company's retail stores.
What's new
- Enhanced in-store mode lets you get help and support quickly when you're at an Apple Retail Store. - The ability to custom-configure a new Mac with the options you want.
The Apple Store application is also now rolling out in a number of European countries. The app had been exclusive to the United States until today's update.
Unfortunately for iPad users, the Apple Store application is not yet universal and thus offers only a single view optimized for the screen size of the iPhone and iPod touch, although the app of course works on the iPad as well.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
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This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
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Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
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While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Tuesday April 29, 2025 3:36 am PDT by Tim Hardwick
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
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Nice option but I walked out of the apple store in Deer Park IL and walked across the street to Best Buy to buy my iMac. I waited 45 min for a "specialist" while all I wanted was a cashier. I used the iMac in the store to find the stock across the street and went over.
I can see the waiting list as being a deterrent for people to stay around even if you can reserve.
Just my opinion. I do like the improvements though
Mike
Next upgrade will block you from accessing other ecommerce sites if you're inside an Apple store.
$400 for an 8 gig DDR3 1066 upgrade?!? :eek: That can't be right. Two 4gb 1066 DDR3 laptop SO-DIMMs retail for $80 a set. Heck, PNY has them for $57 after rebate and free shipping. That $400 can't be right, can it? :confused:
Actually, it's not true. The upgrade is $200 according to Apple's website. That image must be a mock-up. :o
