Apple's Share of Global Mobile Phone Market Hits 5%

091933 idc 1q11 phones

Research firm IDC today released results for global mobile phone sales for the first quarter of 2011, showing Apple hitting a 5% share of the overall market for the first time. The data also shows Apple regaining the fourth-place position it lost to ZTE last quarter.

Apple maintained its number 4 spot on IDC's Top 5 list thanks to a record quarter for unit shipments. The company posted the highest growth rate of the worldwide leaders. Apple's results were buoyed by strong sales on Verizon Wireless and additional carrier deals; the company is now on 186 carriers operating in 90 countries. The iPhone once again sold particularly well in developed economic regions of the world, such as North America and Western Europe.

Apple's 114.9% year-over-growth easily led the major mobile phone manufacturers and enabled the company to grow its share of the market from 2.8% to 5.0%.

Apple's initial goal when it launched the iPhone in 2007 was to capture 1% of the global mobile phone market, a figure met with some skepticism by the company's competitors. Apple of course quickly reached that goal and has continued to post strong unit sales growth as consumers have increasingly turned to smartphones for their mobile device needs.

In support of IDC's numbers, Strategy Analytics released a similar report today showing Apple with 5.3% of the overall worldwide mobile phone market for the quarter. The primary difference between the two reports comes from IDC counting approximately 20 million more handsets in the "Others" category than Strategy Analytics.

A report released just yesterday by NPD showed Apple taking 14% of the total mobile market in the United States, but the company of course holds a lower share of the worldwide market due in part to the premium pricing its devices carry in many countries where consumers are more likely to purchase low-end phones on prepaid plans.

Related Forum: iPhone

Top Rated Comments

SandynJosh Avatar
164 months ago
I only know 2 people with an iphone all the rest have either the HTC Desire or Desire HD. Once I showed my friends my Desire they all switched. Same as my work too. Nearly everyone had an iphone then I brought my HTC into the office and within a few weeks everyone had a Desire :D

HINT: When lying, always make it a believable lie.
Score: 5 Votes (Like | Disagree)
acidfast7 Avatar
164 months ago
In Stockholm and Frankfurt, I hardly see any iPhones. Also, I hardly see any iPads. I do however see a ton of MacBookPros but almost no MacBookAirs.

I find both places very style-centric (Stockholm especially), but also somewhat frugal. I don't think that iPhone will reach as large of a market share in Europe due to the high upfront cost of an iPhone (659€/799€ for 16GB/32GB).

Actually, it's running joke that you can identify an American by iPhone/iPad (aside from the loud inane conversation).
Score: 4 Votes (Like | Disagree)
WolfXL Avatar
164 months ago
Guess not, if I was selling Fruit on my market stall and someone said, what's your top/best selling item of fruit and I said, oh, Apple's Apples are the No.1 and No.2 best selling pieces of fruit I have, they outsell everything.

Oh, so you sell loads of Apples the guy asks?

No, I don't sell that many Apple's compared to my other fruit.

the bloke leave with a confused look on his face.

Just because someone is confused by math, doesn't make the math wrong.

To use your fruit example. Say your top 2 selling fruits were green and red apples. 30 red, and 20 green each a day. Which would account for 50 apples a day. Now to keep things simple, let's say you also sell 95 other fruits that aren't apples, but you only sell 10 of each of them a day.

Now, in a day, you sell 3 times as many red apples as you do to all non-apple fruits, and you sell 2 times as many green apples as you do to all non-apple fruits. They are your top 2 sellers by far....but they still only account for 5% of your fruit sales.
Score: 3 Votes (Like | Disagree)
bpaluzzi Avatar
164 months ago
The problem for Apple is that Android handsets come out, which are the very top and, as you say the same price, then a while later a new top Android phone comes out, so the old one gets offered to people at a lower price, then an even newer Android handset comes out, so the original one is now offered at a very lower price and so it goes on.

So, people can may a LOT for an iPhone or get an Android phone that was the very best a while ago for much less.

Apple don't tend to let old models slip down the pricing ladder in this way, hence they will always lose out from amass of sales that are at low to medium price bracket, and that's where the bulk of the consumer market is.

Apple are the only ones that lose out due to this policy.

And to be honest, a lot of people don't know, care, understand. the iPhone is just another phone, like and Android phone. they are all the same thing, you can get apps and games on them all and they are all phones.

Lots of people just don't care.

Cool story. Only problem, of course, is the facts.

iPhone 4 and iPhone 3GS are the #1 and #2 selling handsets.

Not big on business sense, are you? Apple doesn't "let old models slip down on pricing" because they don't have to. Do you think other companies reduce prices on their phones out of the goodness of their heart? They lower the prices because nobody wants them.
Score: 3 Votes (Like | Disagree)
Small White Car Avatar
164 months ago
I'm still amazed that we're at the point where we can measure Apple on the 'mobile phone' scale and not just the 'smartphone' scale.
Score: 3 Votes (Like | Disagree)
OllyW Avatar
164 months ago
Grabbing 5% of the total phone market with an expensive product is amazing in such a short time. :cool:
Score: 2 Votes (Like | Disagree)

Popular Stories

apple card 1

Apple Ending Apple Card Partnership With Goldman Sachs

Tuesday November 28, 2023 3:09 pm PST by
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
ios 17 namedrop

Police Departments and News Sites Spreading Misinformation About How iOS 17 NameDrop Feature Works

Monday November 27, 2023 5:11 pm PST by
Apple with iOS 17.1 and watchOS 10.1 introduced a new NameDrop feature that is designed to allow users to place Apple devices near one another to quickly exchange contact information. Sharing contact information is done with explicit user permission, but some news organizations and police departments have been spreading misinformation about how functions. As noted by The Washington Post,...
Apple Logo

Apple Discontinued These 5 Products This Year

Monday November 27, 2023 7:03 am PST by
As the end of 2023 nears, now is a good opportunity to look back at some of the devices and accessories that Apple discontinued throughout the year. Apple products discontinued in 2023 include the iPhone 13 mini, 13-inch MacBook Pro, MagSafe Battery Pack, MagSafe Duo Charger, and leather accessories. Also check out our lists of Apple products discontinued in 2022 and 2021. iPhone Mini ...
iOS 17

iOS 17.1.2 Update for iPhone Likely to Be Released This Week

Monday November 27, 2023 8:24 am PST by
Apple will likely release iOS 17.1.2 this week, based on mounting evidence of the software in our website's analytics logs in recent days. As a minor update, iOS 17.1.2 should be focused on bug fixes, but it's unclear exactly which issues might be addressed. Some users have continued to experience Wi-Fi issues on iOS 17.1.1, so perhaps iOS 17.1.2 will include the same fix for Wi-Fi...
iOS 17

Everything New in iOS 17.2 Beta 4

Tuesday November 28, 2023 12:18 pm PST by
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
All New CarPlay Five New Features Article 2

What to Expect From All-New CarPlay, Still Listed as Coming 'Late 2023'

Tuesday November 28, 2023 7:44 am PST by
At WWDC in June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, increased personalization, and more. Apple's website still says the first vehicles with support for the next-generation CarPlay experience will be announced in "late 2023," but it has not shared...
Google Drive

Some Google Drive Users' Files Have Mysteriously Vanished

Tuesday November 28, 2023 3:55 am PST by
Google Drive users have been warned not to disconnect their account within the Google Drive for desktop app, after a spate of reports of files going missing from the cloud service. Alarm bells began ringing last week on Google's community support site when some users reported files mysteriously disappearing from Google Drive, with some posters claiming six or more months of data had...