RBC Capital Markets analyst Mike Abramsky today issued a new report sharing his expectation that Apple will handily beat market expectations for its quarterly earnings report set for next week. Citing strong sales of the MacBook Pro and MacBook Air, as well as very strong iPad sales, Abramsky expects Apple to post revenue of $24 billion and earnings per share of $5.75 for the quarter.
The research note also included the results of a proprietary survey of over 2000 respondents in the United States conducted March 14-23, interestingly revealing 40% higher demand for the iPad 2 than in a similar survey conducted for the first-generation models in May 2010. According to the survey, 28% of respondents are either "very likely" or "somewhat likely" to purchase an iPad 2, up from 20% for the first-generation iPad last May.
The survey also demonstrates a shift in the "sweet spot" for customer demand when it comes to Wi-Fi-only models. A February 2010 survey ahead of the launch of the original iPad saw the low-end 16 GB Wi-Fi iPad registering as most popular among those planning to purchase an iPad, with the 32 GB model in second place and the 64 GB model in third place. The new survey for the iPad 2 shows that customers are finding the greatest affinity for the mid-range 32 GB model among the Wi-Fi options, followed by the 16 GB model and finally the 64 GB model. 3G-capable models follow the same trend seen in last year's survey, with those customers looking most frequently to the top-end 64 GB model.
Carrier preferences for 3G iPad 2 customers
With Apple now offering both GSM (AT&T) and CDMA (Verizon) 3G models of the iPad 2, it is also interesting to look at the balance in customer demand between the carriers. According to the new RBC survey, 46% of 3G iPad 2 customers plan to use a Verizon iPad while only 30% of customers plan to utilize AT&T's service.
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Friday November 7, 2025 6:40 am PST by Joe Rossignol
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Thursday November 6, 2025 4:08 pm PST by Juli Clover
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.
There are a series of new smart bulbs that are...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Friday November 7, 2025 1:19 pm PST by Juli Clover
HTX Studio this week shared the results from a six-month battery test that compared how fast charging and slow charging can affect battery life over time.
Using six iPhone 12 models, the channel set up a system to drain the batteries from five percent and charge them to 100 percent over and over again. Three were fast charged, and three were slow charged.
Another set of iPhones underwent...