'Amazing' Demand May Have Fueled Sales of Up to 1 Million iPad 2s - MacRumors
Skip to Content

'Amazing' Demand May Have Fueled Sales of Up to 1 Million iPad 2s

144555 ipad 2 line fifth avenue 500
Launch day at Fifth Avenue store in Manhattan (Source: BGR)

Fortune provides a nice summary of feedback from research analysts regarding the iPad 2 launch weekend in the United States, with the analysts weighing in with sales estimates ranging from 500,000 up to one million units.

Most analysts were cautious, fearing perhaps that whatever they wrote would soon be overtaken by an Apple (AAPL) press release. Most, like Piper Jaffray's Gene Munster, stuck with 500,000 units. But Baird's William Power estimated that Apple sold "roughly 1 million" the first weekend, Wedbush's Scott Sutherland "wouldn't be surprised" by that number and Global Equities Trip Chowdhry thought Apple "may have sold" three times as many iPad 2s as iPad 1s its first weekend, which amounts to the same thing.

Launch supplies of the iPad 2 were obviously concentrated at Apple's own retail stores, where the longest lines were also seen. Headcounts at Apple's flagship Fifth Avenue store in Manhattan ranged from 1,200 to as high as 3,000 customers. Meanwhile, third-party retailers such as Best Buy with smaller stocks typically saw units sell out in just a matter of minutes at their stores.

For its part, Apple has yet to announce specific iPad 2 sales figures, although a spokesperson did issue a statement to The Loop calling demand "amazing".

"Demand for the next generation iPad 2 has been amazing," Apple spokesperson Trudy Muller, told The Loop. "We are working hard to get iPad 2 into the hands of every customer who wants one as quickly as possible."

Apple should be restocking iPad 2 units at its retail stores on a nearly-daily basis, but the timing of those shipments is unknown and potential customers may find lines as other shoppers seek to bypass the 3-4 week wait now in place for new online orders.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forum: iPad

Popular Stories

Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Everything New Your iPhone Can Do on iOS 27 Feature 1

50 New Things Your iPhone Can Do in iOS 27 - Out Now!

Monday September 14, 2026 10:48 pm PDT by
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. Which iPhones Support Every iOS 27 Feature? This year's major iPhone software update isn't all about AI, though,...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...