Skip to Content

Apple-Owned 'iTun.es' Domain Could Be Used as iTunes Link Shortener

With today's announcement of integration between Twitter and Apple's social networking service Ping, some observers have noted that the Tweets being generated from Ping are including awkwardly-long URLs.

154620 ping twitter url
Example of Tweet generated from Ping

One MacRumors reader realized that the new integration with Twitter could make a good opportunity for Apple to deploy its own link shortener to help fit its links into the character restrictions imposed by Twitter. The reader let us know that he had discovered that iTun.es forwards to Apple's site and theorized that the domain could be used by Apple for just such a service.

154620 itun es registration
Registration information for iTun.es

We dug into the situation a bit further and determined that the iTun.es domain is in fact registered to Apple via MarkMonitor, the brand management firm Apple uses to handle all of its domain registrations. The domain was registered to Apple in December 2006, meaning that Apple has not just recently moved to lock down the domain as a link shortener, but the new tie-in with Twitter does provide an excellent opportunity for Apple to roll out a service using the domain.

Related Forum: Mac Apps

Popular Stories

iOS 27 Mock Quick

iOS 27 Will Reportedly Be Like Mac OS X Snow Leopard

Sunday March 15, 2026 9:42 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that iOS 27 will be similar to 2009's Mac OS X Snow Leopard, in the sense that one of Apple's biggest priorities is bug fixes for improved performance and stability. During WWDC 2008's State of the Union, Apple showed a slide that said Mac OS X Snow Leopard had "0 new features," as it opted to focus on performance and...
AirPods Max 2 Feature

Apple Announces AirPods Max 2 With H2 Chip and More

Monday March 16, 2026 6:12 am PDT by
Apple today unveiled AirPods Max 2, with key upgrades including the H2 chip, increased active noise cancellation, improved sound quality, and features such as Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation. The new AirPods Max have the same overall design as the previous generation, with most of the new features coming from the upgrade to the H2 chip:- Adaptive ...
apple design award 2025

Apple Announces 2025 Design Award Winners Ahead of WWDC 2025

Tuesday June 3, 2025 10:14 am PDT by
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement. The 2025 Apple Design Award winners are listed below, with one app and one game selected per category: Delight and Fun - CapWords (App) and Balatro (Game) Innovation - Play (App) and PBJ -...