Apple to Double iTunes Preview Song Lengths?

CNET reports that amongst the many rumored announcements for Wednesday's event, Apple may also plan on extending iTunes music previews from 30 seconds to at least 60 seconds:
On Wednesday, when Apple CEO Steve Jobs takes the stage at the company's annual September media event, he is expected to announce that iTunes users will be allowed at least twice the amount of time to sample a song, according to multiple sources with knowledge of the move.
The move is said to address criticisms that 30 seconds simply isn't enough time to preview a song.
Apple is also said to be focusing on their constant improvements in the iTunes music discovery experience. Meanwhile, Apple is not expected to announce any iTunes cloud plans so soon. According to CNET, the necessary agreements are still not in place.
Update: The original report has been updated to clarify that the previews will likely be extended to 90 seconds in length.
Popular Stories
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device.
This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time.
...
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment.
TrendForce's price estimates compared to last year's models look like this:
Model
Starting Price
Model
Starting Price
Change
iPhone 17 Pro
$1,099
iPhone 18 Pro
$...
Ahead of Apple's event on Wednesday, September 9, where it is expected to unveil its first-ever foldable iPhone, Taiwanese research firm TrendForce today outlined the device's estimated price range, features, and some other key details.
In the U.S., TrendForce estimated that the foldable iPhone will have a starting price of $2,099 to $2,299 and said the highest-end configurations could...