Verizon Set to Switch to Tiered Data Pricing?

For all those people who have been waiting for a Verizon iPhone to make an appearance and hoping to get in on an unlimited data plan when it does launch on that carrier, it looks like that option may not be a possibility. Engadget is reporting that Verizon next week will follow in AT&T's footsteps and switch to tiered pricing for its cellular data packages.
AT&T and Verizon tend to follow each others' moves pretty closely -- the two carriers regard each other as their nearest competitors, after all -- and we're hearing that Big Red intends to move to some sort of tiered bucket strategy on July 29. We don't have details on whether the pricing will be identical to AT&T's ($25 for 2GB, $15 for 200MB), but we imagine it'll be within shouting distance if not.
AT&T revised its data plan packages at the time of the iPhone 4 introduction early last month, doing away with its standard $30/month unlimited data package for the iPhone in favor of limited plans offering cheaper price points. Existing customers on unlimited data plans were grandfathered in, however, and can continue to take advantage of the previous unlimited data plan.
With Verizon's new plans reportedly set to take effect in the very near future and a Verizon iPhone not rumored for introduction until November at the earliest but more likely early next year, it looks like unlimited iPhone data plans won't be an option for any Verizon customers unless the company changes course or somehow allows existing Verizon customers to be grandfathered in while permitting iPhone purchasers to carry that package over once the device becomes available.
Popular Stories
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...