Engadget reports that Apple has already started filming new ads featuring the next generation iPhone. The new ads are reportedly being directed by Sam Mendes.
According to the site's source, the new iPhone is referred to internally as Mammoth / N90. At least one scene from the ad is said to be featuring a video chat conversation between a mother and daughter using the iPhone's new front-facing camera. Engadget also cites a few recent tweets from actors who have revealed they have been auditioning for the new Apple ads.
Video conferencing has been a long discussed possibility for Apple's iPhone, though it has not yet been a very popular feature across many other phones. We've put together this poll to ask how appealing a feature it really is for the next iPhone:
