Apple Filming New iPhone Ads Featuring Video Chat
Engadget reports that Apple has already started filming new ads featuring the next generation iPhone. The new ads are reportedly being directed by Sam Mendes.
According to the site's source, the new iPhone is referred to internally as Mammoth / N90. At least one scene from the ad is said to be featuring a video chat conversation between a mother and daughter using the iPhone's new front-facing camera. Engadget also cites a few recent tweets from actors who have revealed they have been auditioning for the new Apple ads.
Video conferencing has been a long discussed possibility for Apple's iPhone, though it has not yet been a very popular feature across many other phones. We've put together this poll to ask how appealing a feature it really is for the next iPhone:
Popular Stories
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event that it will be releasing iOS 27 sometime today – Monday, September 14.
iOS 27 won't be the only release today,...
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where.
Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S.
According...
Production theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX 1.43:1 aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system.
In response to an X post from someone wondering if we'll see...