iPad Poised to Grab Significant Portion of e-Reader Market

165004 ereader future

Last week, RBC Capital Markets analyst Mike Abramsky released the results of a survey showing pent-up demand for the iPad exceeding that of the original iPhone, highest customer demand for low-capacity Wi-Fi-only and high-capacity 3G-enabled iPads, and moderate cannibalization of other Apple products by the iPad.

ChangeWave today released additional data from the survey, showing Apple poised to take the top spot among e-reader purchasers over the next 90 days, with 40% of purchasers in the survey planning to opt for an iPad. Amazon's Kindle holds the second spot in the survey at 28%, with Barnes and Noble's Nook placing third at only 6%.

In short, while the iPad launch is likely to strengthen overall e-Reader demand, the survey suggests Amazon and its competitors could well find themselves relegated to playing catch-up within just a few quarters if they don't preemptively move quickly to upgrade their own e-Readers.

Also of interest is ChangeWave's data from customers who already own an e-reader, 27% of whom would have purchased an iPad had it been available when they made their purchase. 45% of purchasers would still have purchased their current e-reader, while 30% registered as undecided.

Finally, in looking at timing for iPad purchasing, the survey found that many potential iPad customers are looking beyond the usual 90-day window typically used by ChangeWave for its data, with purchasing windows actually peaking in the 4-6 month post-launch timeframe and considerable numbers of customers planning to hold off even longer.

165004 ipad timing

It is important to note that ChangeWave's research focuses mainly on business, technical and medical professional, as well as early-adopter consumers, so its results are not necessarily indicative of broader consumer buying patterns. Its data does, however, offer a glimpse into the thinking of those who are frequently considered to be at the forefront of such trends.

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
Generic iOS 18 Feature Real Mock

Your iPhone 15 Can Show the Time When It's Out of Battery in iOS 18

Wednesday June 12, 2024 2:57 pm PDT by
The iPhone has had a Power Reserve function that holds back a small amount of battery life to allow features like Find My and NFC unlocking to work even when your device has died, and in iOS 18, Apple seems to be improving the feature further for the iPhone 15 models. As demonstrated on Reddit, when the battery on an iPhone running iOS 18 is exhausted, the phone can continue to show the time ...