Fortune Again Names Apple World's Most Admired Company


In the 2010 edition of its annual ranking of "World's Most Admired Companies", Fortune placed Apple at the top of the list for the third year in a row and by the highest margin ever in the survey's ten-year history. Apple was followed in the rankings by Google, Berkshire Hathaway, Johnson & Johnson, and Amazon.

What makes Apple so admired? Product, product, product. This is the company that changed the way we do everything from buy music to design products to engage with the world around us. Its track record for innovation and fierce consumer loyalty translates into tremendous respect across business' highest ranks.

As BMW CEO Norbert Reithofer puts it, "The whole world held its breath before the iPad was announced. That's brand management at its very best."

Reithofer also ranked Apple CEO Steve Jobs as his most admired CEO. And beyond the overall crown, Apple took the top spot in the sub-category of Innovation while placing second in People Management. The company was also recognized as fourth in Quality of Products/Services and in a tie for sixth with Amazon in Management Quality.

Fortune's rankings were based on a poll of 4,200 corporate executives, directors, and industry analysts.

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