Microsoft, Samsung Take on Apple With New Smartphone Announcements - MacRumors
Skip to Content

Microsoft, Samsung Take on Apple With New Smartphone Announcements

100028 windows phone start
Windows Phone 7 Start screen

As predicted, Microsoft today unveiled Windows Phone 7, the next-generation smartphone operating system serving as the successor to and rebranding of the company's Windows Mobile software. One of the software's key features is the use of integrated "hubs", offering content views based on content rather than specific applications. Hubs will include People, Pictures, Games, Music+Video, Marketplace, and Office.

094203 windows phone people hub
Windows Phone 7 "People" hub

In addition, "live tiles" on the system's Start screen will offer real-time information updates, and a dedicated hardware button will provide one-click access to Bing search tools.

With Windows Phone 7 Series, Microsoft takes a fundamentally different approach to phone software. Smart design begins with a new, holistic design system that informs every aspect of the phone, from its visually appealing layout and motion to its function and hardware integration. On the Start screen, dynamically updated "live tiles" show users real-time content directly, breaking the mold of static icons that serve as an intermediate step on the way to an application. Create a tile of a friend, and the user gains a readable, up-to-date view of a friend's latest pictures and posts, just by glancing at Start.

A number of handset manufacturers and carriers have committed to the Windows Phone 7 Series platform, and the first handsets based on the operating system are scheduled to become available in "holiday 2010".

095832 samsung wave
Samsung Wave

Samsung yesterday also announced the Samsung Wave, the first handset to be based on the company's own bada platform. The Wave offers an 800x480 active-matrix OLED screen, 5-megapixel camera, Samsung's revised TouchWiz 3.0 user interface, and 2 GB of internal storage with a microSD slot allowing for up to an additional 32 GB.

The Samsung Wave offers a Super AMOLED 3.3" display that makes the screen truly come alive, a Social Hub to bring you closer to your contacts and connections, and TouchWiz 3.0 for an intuitive and hugely customizable user interface. The Wave's high-speed CPU ensures swift, smooth application experiences and multi-tasking, making the device an always-on mobile multimedia companion. The Samsung Wave has been built to offer users an unrivalled level of performance, customization and choice in how they connect with their world. The stunning full touch mobile will be available globally from April 2010.

Related Forum: iPhone

Popular Stories

Tim Cook Rainbow

Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

Monday April 20, 2026 1:33 pm PDT by
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Monday April 20, 2026 7:13 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
macOS 27 on MacBook Pro

macOS 27 Will Mark the End of an Era

Saturday April 18, 2026 6:45 am PDT by
During its Platforms State of the Union segment at WWDC 2025, Apple revealed that macOS 26 Tahoe is the final major macOS version for Intel-based Macs. The upcoming macOS 27 release will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. macOS 27 should be available...