Magazine publishers seem to already be getting on board with the concept of a media tablet even based on just the possibility that Apple will enter the market in the near future. The latest concept design comes from Time Inc who developed this design prototype to show off their plans:
The ultimate design is planned to run on "whatever tablet Apple or any[one] else has up their sleeves" according to All Things Digital.
We've heard reports that magazine publishers are not standing still on the possibility of a tablet. Earlier reports indicate there are industry-wide efforts to team up to prepare for the launch of the much rumored Apple tablet. Publishers are worried that if left to its own, Apple may quickly dominate the industry like they have with iTunes music distribution.