iPhone Share of Smartphone Sales Continues to Increase

Research firm Gartner today released a report detailing mobile phone sales for the second quarter of 2009. While Apple does not rank among the top five worldwide vendors for all phones, the report also highlights the smaller smartphone segment, where Apple held the third position in unit sales with 13.3% of that market. Apple's market share is up from 10.8% in the first quarter of this year and from only 2.8% in the year-ago quarter.

121423 gartner smartphone 2Q09

The significant increase in the year-over-year data is due in large part to the timing of Apple's product releases. Because the iPhone 3G was not launched until July 2008, Apple's sales number for the second quarter of that year reflected potential customers holding out for the new model and did not include the sales numbers generated at the device's launch. With the iPhone 3GS launching in June of this year, the initial sales bump, which included one million iPhone 3G models sold in the launch weekend and continued brisk sales in the remaining week of the month, was included in Gartner's data. Gartner also notes that the early June iPhone 3G price drop to $99 contributed to increased sales for Apple.

Apple's expansion into a larger number of countries in the past year has produced a clear effect on sales volumes, as have the recent price adjustments on the 8GB 3G iPhone. Sales of 5.4 million units in the second quarter of 2009 indicated a 51 per cent growth in shipments and helped Apple maintain the No. 3 position in the smartphone market, where it has stayed since the third quarter of 2008. Apple brought its much-anticipated new device -- the iPhone 3G S -- to market at the end of the second quarter of 2009, but its full potential will only start to show in the sales figures in the second half of 2009.

Related Forum: iPhone

Popular Stories

WWDC25 Live Coverage Feature 1

WWDC 2025 Apple Event Live Keynote Coverage: iOS 26, macOS Tahoe, and More

Monday June 9, 2025 9:00 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements led by a design revamp across Apple's platforms that will also see the numbering of all of...
maxresdefault

Everything Apple Announced at WWDC 2025 in 10 Minutes

Monday June 9, 2025 5:21 pm PDT by
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before. Subscribe to the MacRumors YouTube channel ...
liquid glass

Apple Announces All-New 'Liquid Glass' Software Redesign Across iOS 26 and More

Monday June 9, 2025 10:13 am PDT by
Apple today announced a complete redesign of all of its major software platforms called "Liquid Glass." Announced simultaneously for iOS, iPadOS, macOS, watchOS, tvOS, visionOS, and CarPlay, Liquid Glass forms a new universal design language for the first time. At its WWDC 2025 keynote address, Apple's software chief Craig Federighi said "Apple Silicon has become dramatically more powerful...
iPadOS 26 Apple Newsroom

Apple Says iPadOS 26 is Compatible With These iPad Models

Monday June 9, 2025 11:22 am PDT by
Apple today announced that iPadOS 26 will be compatible with the iPad models listed below. iPadOS 26 features a new Liquid Glass design, a menu bar, improved app windowing, and more. iPadOS 26 supports the following iPad models:iPad Pro (M4) iPad Pro 12.9-inch (3rd generation and later) iPad Pro 11-inch (1st generation and later) iPad Air (M2 and later) iPad Air (3rd generation and...
iPhone Car Key WWDC 2025

Apple Says These 13 Vehicle Brands Will Soon Offer iPhone Car Keys

Monday June 9, 2025 2:38 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote today, Apple said that 13...
Apple WWDC25 iOS 26 hero 250609

Apple Announces iOS 26 With 'Liquid Glass' Design, Live Translation, Overhauled Phone App, and More

Monday June 9, 2025 11:00 am PDT by
Apple at WWDC announced iOS 26, introducing a comprehensive visual redesign built around its new "Liquid Glass" concept, alongside expanded Apple Intelligence capabilities, updates to core communication apps, and more. Liquid Glass is a translucent material that reflects and refracts surroundings to create dynamic, responsive interface elements, according to Apple. The new design language...