iPhone Marketing Director Leaves Apple for Venture Capital Firm
The Wall Street Journal reports that Bob Borchers, Apple's senior director of worldwide product marketing for the iPhone, has left the company to become a general partner at venture capital firm Opus Capital.
Borchers, 43, had been at Apple since 2004 working on products such as the iPod and iPhone and had even appeared in some company videos about the iPhone. A former executive at Nokia and Nike, he said working at Apple was "amazing" but that the venture capitalists at Opus offered him an opportunity to join and make investments in mobile technologies.
Borchers gained some fame among Apple fans as the host of the guided tour video for the original iPhone back in 2007.
Popular Stories
While the iPhone 17 Pro has double the base storage compared to the iPhone 16 Pro, there will apparently be no further increase this year.
Taiwanese research firm TrendForce today again reported that the iPhone 18 Pro models will start with 256GB of storage, like the iPhone 17 Pro models.
Minimum storage capacities by model:iPhone 16 Pro: 128GB
iPhone 17 Pro: 256GB
iPhone 18 Pro...
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment.
TrendForce's price estimates compared to last year's models look like this:
Model
Starting Price
Model
Starting Price
Change
iPhone 17 Pro
$1,099
iPhone 18 Pro
$...
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device.
This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time.
...