AppleInsider reports that Apple has begun internal training of its AppleCare staff to prepare for the deployment of wireless movie and TV downloads in the forthcoming iPhone OS 3.0. The report comes on the heels of a blog entry posted last week showing screenshots of a testing version of the iTunes Store download pages.
Now however, AppleInsider has learned from people familiar with Apple's training program that new self-guided training materials being distributed to familiarize AppleCare agents with the features of iPhone 3.0 software "definitely covered" the ability to directly download movies and TV shows on the device itself, rather than just syncing video content through iTunes.
Those people noted that the advanced training was unique, saying that "Apple never puts out product training this far ahead of a product launch. This training material is roughly 6 weeks early, they said, having arrived in the form of a single training module on Tuesday.
AppleInsider speculates that wireless movie and TV downloads may initially be limited to Wi-Fi due to bandwidth constraints on AT&T's cellular network. Similar restrictions were initially placed on wireless song downloads from the iTunes Store, although Apple expanded availability of the downloads to cellular networks as part of changes announced at Macworld Expo 2009.