AdWhirl: Free Ad-Supported iPhone Apps Can Be Very Lucrative
Mobile advertising company AdWhirl issued a report (PDF) that details the success of some of the top ad-supported iPhone apps. AdWhirl serves 250 million ad impressions monthly to over 10% of the top 50 Apps in the App Store.
According to their data, developers who break into the top 100 Free iPhone Apps can make as much as $400-$5000 a day. These seem to represent "peak" revenues at the height of an app's success but revenue for this application depicted does appear to reach a consistent level over time.
The findings are somewhat contradictory to previously published reports from Pinch Media who believes that the majority of apps would do better as paid applications as usage drops precipitously over time. AdWhirl's examples, however, appear to represent some of the highest earners rather than necessarily a broad cross sample.
Still, it provides some hope for an alternative revenue streams for developers.
Related Stories
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage.
Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes.
In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99.
The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations.
The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus.
In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option.
A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld.
Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates.
As of last week, these updates no...
Google is rumored to be working on a new wireless charging stand that could deliver 23W of charging power to its upcoming Pixel 6 and Pixel 6 Pro phones, according to a leaked inventory image published by Android Police.
Image via Android Police. If true, that would beat the iPhone 12's maximum 15W wireless charging speed (or 12W on iPhone 12 mini) using Apple's MagSafe charger, and...
