AdWhirl: Free Ad-Supported iPhone Apps Can Be Very Lucrative
Mobile advertising company AdWhirl issued a report (PDF) that details the success of some of the top ad-supported iPhone apps. AdWhirl serves 250 million ad impressions monthly to over 10% of the top 50 Apps in the App Store.
According to their data, developers who break into the top 100 Free iPhone Apps can make as much as $400-$5000 a day. These seem to represent "peak" revenues at the height of an app's success but revenue for this application depicted does appear to reach a consistent level over time.
The findings are somewhat contradictory to previously published reports from Pinch Media who believes that the majority of apps would do better as paid applications as usage drops precipitously over time. AdWhirl's examples, however, appear to represent some of the highest earners rather than necessarily a broad cross sample.
Still, it provides some hope for an alternative revenue streams for developers.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
