AdWhirl: Free Ad-Supported iPhone Apps Can Be Very Lucrative
Mobile advertising company AdWhirl issued a report (PDF) that details the success of some of the top ad-supported iPhone apps. AdWhirl serves 250 million ad impressions monthly to over 10% of the top 50 Apps in the App Store.
According to their data, developers who break into the top 100 Free iPhone Apps can make as much as $400-$5000 a day. These seem to represent "peak" revenues at the height of an app's success but revenue for this application depicted does appear to reach a consistent level over time.
The findings are somewhat contradictory to previously published reports from Pinch Media who believes that the majority of apps would do better as paid applications as usage drops precipitously over time. AdWhirl's examples, however, appear to represent some of the highest earners rather than necessarily a broad cross sample.
Still, it provides some hope for an alternative revenue streams for developers.
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
