WWDC 2018 takes place June 4 to June 8 in San Jose, California.
Apple Comments on Microsoft's Laptop Hunter Ads
Businessweek's Arik Hesseldahl analyzes Microsoft's latest ad campaign "Laptop Hunters". We've highlighted the ads here which have generated a massive amount of reader discussion. The ads specifically target Apple's Macs as having a higher cost than PCs. Hesseldahl rehashes the usual arguments on cost, but also gets a rare comment from Apple's PR department on the new ads. Apple's Bill Evans said of the ads:
"A PC is no bargain when it doesn't do what you want .... The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price."
The three ads have generated over 6000 comments here on MacRumors and have also spawned at least one parody ad offering the same laptop deal to a homeless person ("Frank").[ 824 comments ]
Each year, Apple offers free WWDC scholarships to students and STEM organization members who don't have the $1,599 necessary to purchase a ticket to the company's annual developer...
For this week's giveaway, we've teamed up with ColorWare to give MacRumors readers a chance to win a set of custom-painted AirPods, which are available in dozens of different colors.
...
Visa, Mastercard, American Express, and Discover are planning to combine their online payment options into "a single button," hoping to make customers' shopping easier and reduce friction...
AT&T is planning to add a new streaming service to its lineup called "AT&T Watch," priced at a low cost of $15 per month with the removal of all sports channels. The service will...
LG Display is widely considered to be ramping up its OLED display production capabilities in hopes of securing orders for Apple's next-generation iPhone lineup, expected to be released later this...
Best Buy currently has a limited-time sale hitting the 15-inch MacBook Pro from mid 2015, with a 2.2 GHz Intel Core i7 processor, 16GB RAM, and 256GB flash storage. Under the sale, those interested...
Apple owned-company FoundationDB today announced that the FoundationDB core has been open sourced with the goal of building an open community with all major development done in the open.
...
eBay today announced a new update for its iOS and Android apps, aimed at further simplifying the item listing process. The headlining feature of the update is a new barcode scanner, allowing sellers...
