New Microsoft Ad Campaign Targets Mac Prices
Microsoft has begun a new ad campaign focused on pricing differences between Macs and PCs. The most prominent piece of the campaign deployed so far has been a TV commercial in which "Lauren" is given a $1000 budget with which to find a 17" notebook computer. After a brief stop at a "Mac Store" where she comes away empty-handed noting that the only computer available for under $1000 has a 13" screen and saying "I'm just not cool enough to be a Mac person," she settles on a $699 HP notebook from Best Buy.
<![CDATA[<a href="http://video.msn.com/?mkt=en-US&playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&showPlaylist=true&from=shared" target="_new" title="Laptop Hunters $1000 Lauren Gets an HP Pavilion">Video: Laptop Hunters $1000 Lauren Gets an HP Pavilion</a>]]> Another aspect of Microsoft's new campaign is web banner ads that have begun appearing today on a number of sites, including
The New York Times. The ads feature two "slot machines", each showing either a Mac or a PC and two other items meant to illustrate how much extra spending money a PC purchaser would have left over to spend on other items when compared to a Mac purchaser. The ads are interactive, allowing users to click to "spin again" and see different combinations of items.
Popular Stories
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue.
If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Apple released iOS 27.2 on October 26, bringing enhancements to Siri AI, adding Suggestions in Messages, and sneaking in a string of smaller additions across Photos, Podcasts, Games, Apple TV, and FaceTime.
iOS 27.2 is available to download to your device now via Settings ➝ General ➝ Software Update. Note that some features may not be available in all regions or on all iPhone models....
In the U.S. and most other countries, Apple's website shows the new iPad mini being held by pinched fingers, but this is not the case in South Korea.
The new iPad mini shown with pinched fingers on Apple's website in the U.S.
On its South Korean website, Apple simply shows an image of the iPad mini on its own.
The new iPad mini shown without pinched fingers on Apple's website in South Korea ...
