New Microsoft Ad Campaign Targets Mac Prices
Microsoft has begun a new ad campaign focused on pricing differences between Macs and PCs. The most prominent piece of the campaign deployed so far has been a TV commercial in which "Lauren" is given a $1000 budget with which to find a 17" notebook computer. After a brief stop at a "Mac Store" where she comes away empty-handed noting that the only computer available for under $1000 has a 13" screen and saying "I'm just not cool enough to be a Mac person," she settles on a $699 HP notebook from Best Buy.
<![CDATA[<a href="http://video.msn.com/?mkt=en-US&playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&showPlaylist=true&from=shared" target="_new" title="Laptop Hunters $1000 Lauren Gets an HP Pavilion">Video: Laptop Hunters $1000 Lauren Gets an HP Pavilion</a>]]> Another aspect of Microsoft's new campaign is web banner ads that have begun appearing today on a number of sites, including
The New York Times. The ads feature two "slot machines", each showing either a Mac or a PC and two other items meant to illustrate how much extra spending money a PC purchaser would have left over to spend on other items when compared to a Mac purchaser. The ads are interactive, allowing users to click to "spin again" and see different combinations of items.
Popular Stories
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks.
Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom.
In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
Apple's new 13-inch MacBook Pro with the M2 chip features a significantly slower SSD compared to the previous model, resulting in poorer performance in some workflows, it has been discovered.
Specifically, it has been found that the $1,299 base model with 256GB of storage has significantly slower SSD read and write speeds compared to the equivalent previous-generation 13-inch MacBook Pro....
