Valleywag was one of the first to report that Microsoft will be officially moving away from the use of Jerry Seinfeld in "phase two" of their $300 million ad campaign, though there appears to be some debate about whether or not this was part of the original plan.
The two Seinfeld Microsoft ads, Shoe Circus and New Family, generated over 2000 comments on MacRumors alone.
The NYTimes confirms this plan but also reveals that Microsoft will be taking direct aim at Apple's "Get a Mac" ads in which John Hodgman who plays "PC" opposite Justin Long as "Mac".
One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. Hello, Im a PC, the engineer says, echoing Mr. Hodgmans recurring line, and Ive been made into a stereotype.
The new ads will have some appearances from Bill Gates but will also show other celebrities as everyday PC users in "fast-paced, upbeat vignettes" about their use of Microsoft Windows based PCs.
The NYTimes cites a number of research companies who felt that the buzz surrounding the first two ads were sufficiently positive and accomplished their goal.
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Apple has increased the price of iCloud+ in Nigeria, Türkiye, Vietnam, Japan, Egypt, New Zealand, the Philippines, and Indonesia, according to an updated version of its iCloud support document.
Price increases range from 11 percent to 55 percent depending on the plan and the country. Nigeria saw the biggest hike, and a 50GB plan is now ₦1,300, up from ₦900. Türkiye saw the next largest...
While the monthly and annual prices of AppleCare+ plans for Macs and iPads received a slight increase this week, AppleCare One continues to start at $19.99 per month in the U.S., making the multi-device plan even more valuable.
Launched in July 2025, AppleCare One allows you to cover up to three devices as part of a single subscription for $19.99 per month, and additional devices can be...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
