Apple Tops Customer Satisfaction Surveys
According to the American Customer Satisfaction Index (ACSI), Apple still tops the list as highest in customer satisfaction for personal computers. Apple's customer satisfaction score reached a record 85, which was 10 points higher Dell, its closest competitor.
"We haven't seen anything like this before, where a company scores 10 points over its nearest rival," said Claes Fornell, the head of the American Customer Satisfaction Index (ACSI), conducted quarterly by the University of Michigan.
Fornell believes that part of Apple's climb in customer satisfaction has been due to a particularly poor response to Window's Vista, which may have contributed to drops in the satisfaction of rival companies.