Apple Shooting 3G iPhone Commercial at 5th Avenue Apple Store? [Updatedx5]

170138 IMG 0486 400

Apple's 24-hour flagship 5th Avenue retail store in Manhattan is in the process of shutting down for the night. An unusual move for the 24-hour store. Apple's retail page reflects the temporary shutdown:

Please note we will be temporarily closed Thursday, May 29 at 3:00 p.m. and will reopen Friday, May 30 at 9:00 a.m. During this time, please visit one of our other two Manhattan locations.

Employees are telling passersby that a commercial is being shot at the 5th Avenue Apple store. We've been told that Apple's 5th Avenue store has only been entirely closed twice in its history: the iPhone launch and the Leopard launch.

According to MacRumors sources, Apple is actually filming a commercial for the upcoming 3G-capable iPhone with filming to occur inside and around the 5th Avenue store.

Updated x 5:

  • TheiLife posts photos of lights are being set up for filming. The site appears to be down, all photos are mirrored here.

  • Logical explanation for 'Anonymous 5+4' boxes (also confirmed by another report that these simply represent walkie talkies). Alternative (humorous) explanation.

  • shirtmkr posts these new photos in the forums (taken at 9:30pm):

    220522 DSC03618 300 220522 DSC03616 300

  • Silicon Alley Insider posts a few of their own photos.

  • First hand account of some of the setup.

  • thechidz reports "I just walked by and they are still shooting and not letting people even cross the street" (~12 midnight). Photos from across the street.
  • Popular Stories

    cook sept 2020 event

    Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

    Sunday August 7, 2022 6:13 am PDT by
    Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
    Apple Watch Series 7 Starlight Midnight

    Standard Apple Watch Series 8 Rumored to Feature Same Design as Series 7

    Friday August 5, 2022 7:46 am PDT by
    The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display. Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
    iPhone 14 Lineup Feature Purple

    Color Options for All iPhone 14 Models: Everything We Know

    Monday August 8, 2022 3:59 am PDT by
    The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
    ios 16 beta 5 battery percent

    iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

    Monday August 8, 2022 10:43 am PDT by
    With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone X and the iPhone XS. Battery percent...
    iphone 14 pro max camera bump compared lipilipsi 16 9

    Bigger iPhone 14 Pro Max Camera Bump Shown Alongside iPhone 13 Pro Max

    Monday August 8, 2022 4:33 am PDT by
    The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device. iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
    ipad pro magic keyboard white

    Rumor Claims Next iPad Pro to Feature New Four-Pin Smart Connector

    Sunday August 7, 2022 11:57 am PDT by
    A new rumor claims that the next-generation 12.9-inch and 11-inch iPad Pro will feature a new four-pin Smart Connector, an update from the current three-pin connector in the iPad Pro. The rumor from Mac Otakara, citing "reliable sources," says that the next iPad Pro, expected to debut possibly as soon as this fall, will feature a new Smart Connector that has four-pins rather than three. The...