In a New York Times interview with John Markoff, Steve Jobs reveals some details about the MacBook Air, and his thoughts on Google's Android and Amazon's Kindle.
First, Jobs revealed that Apple had gone through about 100 design prototypes to find the "right" form for the MacBook Air. He and Jonathan Ive "were not certain that they would be able to fit the computer into the package that they came up with."
On Amazon's Kindle book reader, Jobs sees the concept as flawed and claims that people simply don't read any more, suggesting a dedicated Apple book-reader is unlikely in the near future:
"It doesn't matter how good or bad the product is, the fact is that people dont read anymore," he said. "Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people dont read anymore."
Finally, on upcoming competition from Google's Android mobile phone platform, Jobs seems doubtful, stating that creating a phone is a lot harder than it looks. Ironically, this mirrors comments made by Palm's CEO about the potential threat of an Apple iPhone before it was announced.
Tuesday October 6, 2026 12:59 pm PDT by Juli Clover
Since 2023, Apple's newer iPhones have had an 80 percent charge limit for those who want to extend battery lifespan. Charging to 80 percent instead of 100 percent is supposed to put less stress on the battery, improving longevity.
For the last three years, I've used that setting on my iPhone. I started with the iPhone 15 Pro Max, then did the iPhone 16 Pro Max, and most recently, the iPhone...
Thursday October 8, 2026 9:04 am PDT by Juli Clover
Apple today announced an upcoming product launch that will take place on Tuesday, October 13. We are expecting Apple's announcement to focus on new smart home products, including the long-rumored smart home hub, a new Apple TV 4K, and a refreshed HomePod mini.
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The home hub is an all-new device that's like a cross between an iPad and...
Bloomberg's Mark Gurman recently reported that Apple plans to unveil an all-new home hub, a new HomePod mini, and a new Apple TV 4K on Tuesday, October 13, and MacRumors has since learned about another launch slated for later in the month.
Apple is planning to unveil additional new products in the final week of October, according to multiple sources familiar with the matter.
While we do...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
