"We are thrilled to open our third and largest store in Manhattan on West 14th Street," said Ron Johnson, Apple's senior vice president of Retail. "We think New Yorkers will love this stunning new location and the incredibly talented team we've assembled to make the Apple Store West 14th Street a place where people can shop, learn and truly be inspired."
The store is Apples first three-story store with two floors dedicated to products and a third dedicated to services, including a 46-foot Genius Bar and specially designed areas for workshops and personal training.
ifoAppleStore is on location, and reports on rumors that Apple will be giving out free laptops to the first 10 people in line (there were 62 in line as of their post).
How the giveaways work:
...visitors will be given a mystery gift, and upon opening it they will learn if theyre a winner. Prizes are entirely random over the entire evening.
Apple today announced the "iPhone Duo," a new kind of iPhone featuring two screens and a foldable inner display.
The two halves of the iPhone Duo connect into a single continuous frame with the same aspect ratio across both displays, and Apple said the transition between open and closed is designed to feel fluid. When fully open, Apple says it is the thinnest iPhone ever made, with an...
Wednesday September 9, 2026 9:10 am PDT by Jordan Golson
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Wednesday September 9, 2026 10:46 am PDT by Joe Rossignol
At its event today unveiling the iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and more, Apple announced that iOS 27 will be released later this month.
iOS 27 has already been available as a developer beta since June and as a public beta since July, and Apple today said that the update will be released for all users with a compatible iPhone model on Monday, September 14.
iOS 27 is...
