NewTeeVee claims that Apple has partnered with a small San Francisco-based video advertising startup named Podaddies. The extent of the deal appears to be developing advertising support for Apple's Quicktime and iTunes groups, and does not involve a direct financial investment.
Podaddies CEO claims that its technology is currently functioning on "connected iPod and iPhone devices" and is working on adding compatibility for disconnected devices. ("Connected" may refer to internet-connected like the iPod touch and iPhone.)
Previous reports have revealed that Apple has been exploring the possibility of in-line video advertising. In-line ads would be video advertisements that would play at the beginning, middle or end of the content itself. In previous discussion it had been suggested that this in-line advertising would presumably discount the cost of the media itself.
Ad supported media could also be add additional flexibility to Television and Movie distribution through the iTunes Store. NBC recently pulled out of the iTunes Store to launch their own distribution. Meanwhile, Hulu is another major industry initiative to offer ad-supported content to consumers directly.
Apple this week unveiled seven products, including an iPhone 17e, an iPad Air with the M4 chip, updated MacBook Air and MacBook Pro models, a new Studio Display, a higher-end Studio Display XDR, and an all-new MacBook Neo that starts at just $599.
iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic...
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports.
Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core.
The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286.
Here's how the...
