Apple is holding a media event on September 5th to announce new products. News sites across the web will cover every announcement in detail, while Apple's site will be updated with any new products announced.
The event takes places on September 5th, 2007 at 10AM Pacific time and we will provide links to live coverage.
Some readers prefer watching the keynote themselves without knowing the outcome. Unfortunately, there is no live video feed for the keynote. Instead, Apple will likely post a recorded Quicktime stream (usually) a few hours after the event completes.
For those individuals, we've posted this news story which will be updated with the link to 'The Beat Goes On' event once it becomes available from Apple. No other news stories or announcements will be displayed alongside this story.
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Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Tuesday April 29, 2025 3:36 am PDT by Tim Hardwick
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
Wednesday April 30, 2025 4:01 pm PDT by Juli Clover
In a victory for Epic Games, Apple was today found to be in violation of a 2021 injunction that required it to allow developers to direct customers to third-party purchase options on the web using in-app links.
Judge Yvonne Gonzalez Rogers, who has been handling the Apple vs. Epic Games dispute for the last five years, said that Apple is in "willful violation" of the injunction she issued to ...
Tuesday April 29, 2025 7:00 am PDT by Tim Hardwick
Apple's iPhone 18 lineup will introduce a major leap in memory performance, according to new information shared today by Weibo-based leaker Digital Chat Station. Apple is reportedly planning to equip the 2026 models with a high-capacity six-channel LPDDR5X memory configuration, significantly upping the memory bandwidth for future AI features and multitasking.
Expanding the memory bandwidth...
