An Apple job listing provides some potential insights into a push by Apple to sell iTunes content directly to mobile customers. The job listing is described as "Mobile Marketing Manager, iTunes".
This full time position seeks an individual to be responsible for worldwide mobile marketing programs for iTunes content and feature campaigns. Key aspects of the job include:
Collaborate with iTunes Engineering to build program components as the foundation of the mobile marketing strategy. Engage music, concert, and television fans with compelling offers and promotions. Strong knowledge of the mobile marketing ecosystem and infrastructure, from carriers to aggregators to agencies to customers. Strong understanding of the handset technology limitations and their impact on messaging and customer experience. Work with the major carriers, worldwide, to ensure the best coverage and exposure to the potential audience. Passion for music and entertainment media distribution.
Whether or not this relates to ongoing rumors of an Apple-branded cell-phone are unclear, but previous patent applications have shown that Apple has been involved with mobile-delivery of digital media -- including the possibility of iTunes Ringtone sales.
An unusual aspect of this job listing is that it specifically calls for working with "major carriers, worldwide" while Apple's iTunes songs are presently only playable on select Motorola/Cingular phones.
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Original iPod (2001)
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