Melablog.it notices that Apple appears to be advertising under the keyword "MacBook" in Google.it's search results.
The top sponsored result returns the title "Macbook" and a link to the Italy Apple Store. This is not necessarily interesting in itself, but it describes the "Macbook" as starting at 999.
No MacBook Pro starts that low, and the current iBook starts at 1049 in the Italy Apple Store.
(Of note, the Google ad has now been changed from "Macbook" to "MacBook Pro".)
Apple today announced the "iPhone Duo," a new kind of iPhone featuring two screens and a foldable inner display.
The two halves of the iPhone Duo connect into a single continuous frame with the same aspect ratio across both displays, and Apple said the transition between open and closed is designed to feel fluid. When fully open, Apple says it is the thinnest iPhone ever made, with an...
Wednesday September 9, 2026 9:10 am PDT by Jordan Golson
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Tuesday September 8, 2026 10:24 am PDT by Tim Hardwick
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone.
To get you up to speed, here's a quick reference...
