ThinkSecret claims that sales of Apple's new Intel iMac are "lower than Apple expected". Meanwhile, sales of PowerPC-based iMacs and PowerBooks have reportedly dropped off considerably.
This is in contrast to comments made by Apple during the Q1 2006 Financial Results webcast. At that time they noted an "extraordinary response" to their announcements of the new iMac and MacBook Pro.
The rumor site also notes that several developers were displeased at the early transition. Meanwhile, major vendors such as Adobe and Microsoft have been silent about the timeframe that their applications will be transitioned to the new architecture. The work required to transition Carbon applications such as Photoshop and Office is reportedly substantial.[Update]AppleInsider begs to differ, based on American Technology Research analyst notes reporting that Apple's new Intel Mac models are selling well, in contrast to lagging sales of PowerPC-based Macs. Strong video iPod sales are reported as well.
Wednesday August 20, 2025 6:44 am PDT by Tim Hardwick
We're only weeks away from Apple's annual iPhone event – rumored to take place on September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for enhancements,...
Wednesday August 20, 2025 12:00 pm PDT by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
This week, Apple announced the 10th U.S. state that has implemented the feature: Montana.
Below, we have recapped key details about...
Wednesday August 20, 2025 1:23 pm PDT by Joe Rossignol
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro...
Tuesday August 19, 2025 11:25 am PDT by Juli Clover
Apple today provided developers with updated beta firmware for the AirPods Pro 2 and AirPods 4, allowing them to test the new AirPods features in iOS 26, iPadOS 26, and macOS Tahoe. The firmware is only available to developers at the current time, and a device running iOS 26, iPadOS 26, or macOS 26 is required to install the update. The firmware has a build number of 8A5343a, up from 8A5324b.
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Wednesday August 20, 2025 5:00 am PDT by Tim Hardwick
Apple's iPhone 17 series is expected to debut in September 2025. This release follows Apple's recent trend of introducing new iPhone models annually in the fall.
To unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely...
Wednesday August 20, 2025 8:21 am PDT by Joe Rossignol
Apple is planning to launch a new "TechWoven" line of cases for the iPhone 17 series, according to a leaker known as "Majin Bu."
Two years ago, Apple stopped selling leather iPhone cases, as part of the company's efforts to reduce its carbon emissions. As an alternative, Apple introduced a new "FineWoven" line of fabric iPhone cases made from 68% post-consumer recycled content, but they were ...
Tuesday August 19, 2025 9:29 am PDT by Joe Rossignol
Apple's software engineers are testing iOS 18.6.2, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions.
Yesterday, an anonymous source with a proven track record said iOS 18.6.2 was incoming, but the update was not present in our logs at that time.
Last year, the same anonymous source claimed that iOS 17.5.2 was in the pipeline, but Apple ...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
