Appleinsider points to a Front Row job listing indicating that Apple is just getting started with Front Row.
The Job (Req. ID 2443440) is described as follows:
Do you want to join a team building revolutionary new multi-media software for Mac OS X? Would you like to create software for a centerpiece in Apple's digital hub? If so, then the Platform Experience Department is looking for you. We are looking for a proactive, highly motivated engineer to work on Apple's new Front Row digital media technology.
- Participate in the design and implementation of Front Row
- Work cross-functionally with other teams to integrate various types of media
- Code highly graphical, animated interfaces
- Code rock-solid, scalable system logic and component infrastructure
