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Video Icons in iTunes 5 Spawns Speculation
The article blurb points to this as definitive evidence that Apple is planning a "Video Store".
More likely, these icons will be used to sell Music Videos as previously reported in July. At that time, the Wall Street Journal reported that Apple was seeking to license music videos to sell through the iTunes Music Store. The songs were expected to cost $1.99 a piece.
Apple has already started bundling music videos with some songs as far back as May of this year.