An Ars Technica column, with what is claimed to be insider information, says that Apple's switch to Intel processors was a result more of Apple's high-handedness with IBM, and IBM's refusal to continue to acquiesce, than of the performance and roadmap issues stated publicly by Apple and disputed by IBM. Other purported reasons are an Apple interest in becoming an all-Intel shop, using Intel chips not only for Macintoshes but for iPods, and the possibility that Apple would use Intel's XScale technology, designed for high performance with low power consumption, for a video iPod.
The iPod and what it represents - an elegant, intuitively useful, and widely appealing expression of everything that Moore's Curves promise but so rarely deliver - is the "Macintosh" of the new millennium. There was no need to put on a dog and pony show about how IBM has dropped the performance ball, when what Jobs is really doing is shifting the focus of Apple from a PC-era "performance" paradigm to a post-PC-era "features and functionality" paradigm.
Technology columnist Robert Cringely comments on the Ars article and adds his own speculation that Apple timed its Intel announcement for the benefit of Intel, purposely preceding IBM's announcement of new dual core PowerPC 970MP processor.
Cringely also theorizes that Intel's investment in the ClickStar movie download site is now part of a coordinated plan with Apple to create an iTunes Movie Store. Cringely agrees with Ars that a video iPod is in the works, with the consolidation of the iPod photo into the standard iPod as a sign of that effort.
Tuesday January 13, 2026 6:11 am PST by Joe Rossignol
Apple today introduced a new Apple Creator Studio bundle that offers access to six creative apps, as well as exclusive AI features and content, as part of a single subscription. In the U.S., pricing is set at $12.99 per month or $129 per year.
Here are the six apps included with an Apple Creator Studio subscription:Final Cut Pro on the Mac and iPad
Logic Pro on the Mac and iPad
Pixelmator...
Friday January 9, 2026 8:17 am PST by Tim Hardwick
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop.
Subscribe to the MacRumors YouTube channel for more videos.
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Monday January 12, 2026 7:38 am PST by Joe Rossignol
In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year.
"After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative new experiences it will unlock for our users," the statement...
Monday January 12, 2026 1:15 pm PST by Joe Rossignol
Apple today seeded the second beta of iOS 26.3, nearly a month after the first beta. So far, the update includes a couple of new features for iPhones.
iOS 15.3 through iOS 18.3 were all released in late January over the years, so it is thereby likely that iOS 26.3 will be released towards the end of this month as well. The update is compatible with the iPhone 11 series and newer.
Below,...
Thursday January 8, 2026 2:56 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Monday January 12, 2026 11:38 am PST by Joe Rossignol
Elon Musk today expressed concern about Apple and Google partnering on a more personalized version of Siri powered by Google's generative AI platform Gemini.
"This seems like an unreasonable concentration of power for Google, given that [they] also have Android and Chrome," wrote Musk, in a post on X.
Musk serves as CEO of xAI, the company behind Gemini competitor Grok.
It is unlikely...
Tuesday January 13, 2026 10:50 am PST by Joe Rossignol
If you are not interested in subscribing to the new Apple Creator Studio bundle introduced today, you will officially start to miss out on some new features.
Apple said some "exciting new intelligent features and premium content" in Final Cut Pro, Pixelmator Pro, Keynote, Numbers, Pages, and Freeform will only be accessible with a Creator Studio subscription. In the U.S., a subscription...
Tuesday January 13, 2026 11:29 am PST by Joe Rossignol
Apple today released a firmware update for the AirPods Pro 3. The latest firmware has a version number of 8B34, up from the previous version 8B30.
Apple has a support document for AirPods firmware updates, and it indicates that the 8B34 update contains unspecified "bug fixes and other improvements."
No other AirPods models received firmware updates today.
How to install AirPods Pro...
Monday January 12, 2026 8:19 am PST by Joe Rossignol
iOS 26.3 will likely be released to the public later this month, but it appears that Apple is preparing to push out another software update in the interim.
Apple's software engineers have started testing iOS 26.2.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. The update will likely be released at some point this week or next week.
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