As rumored, Steve Jobs announced today at the Apple Worldwide Developers Conference that the Macintosh will make a transition to Intel processors.
Jobs reviewed the two previous major transitions, from Motorola 680x0 processors to the PowerPC in 1994 thru 1996 (before Steve Jobs was back at the helm), and from Mac OS 9 to Mac OS X in 2001 through 2003. Saying "It's time for a third transition," he explained that the need for the change was more than just the inability to deliver a 3.0GHz Power Mac, as he promised 2 years ago, but that Intel offers increased performance AND reduced power consumption ("Intel chips runs cooler"), a critical factor for PowerBooks, and an exceptional "roadmap" into 2006 and beyond.
He said that Mac OS X has been living a secret double life for the past five years (see Marklar rumor) and gave a demonstration. The design for Mac OS X has always been processor independent and cross-platform capable by design. The technology to let existing PowerPC applications run on Intel is named Rosetta and performs dynamic translation transparent to users (see QuickTransit from Transitive).
Mac OS on Intel is to be given to developers (ADC "Select" and "Premier" members) now and to customers "this time next year." The transition will be completed in less than 2 years, by the end of 2007. Dashboard widgets, scripts, and Java programs do not need porting. With Xcode 2.1 (out today and distributed at the Keynote), developers can make a "tweak" and recompile for Cocoa applications, and port Carbon applications in a matter of weeks. Mathematica was ported in 2 hours, although the porting team had direct support from Apple. A universal version of MS Office is coming. Photoshop and its plug-ins run with typical performance but take longer to load.All demonstrations during the Keynote were performed on a 3.6GHz Pentium 4, to the surprise of many in the audience.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Thursday January 29, 2026 2:40 pm PST by Joe Rossignol
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.
Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints.
Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...