Details on Upcoming Mac Ads?
According to one unverified report, Apple has completed filming a new series of advertisements promoting the Macintosh platform. Recent analyst comments have speculated that Apple would proceed with heavy ad campaign focusing on Macs. Indeed, Apple has drawn criticism from users about the lack of Mac and Mac OS X based advertisements in recent years.
The new ads take a page from Apple's old Switch Campaign by again featuring users who have switched from Windows to Mac. Of particular note, it appears that Apple may specifically hilight users who have switched to the Mac after purchasing an iPod -- articulating the "iPod Halo Effect".
The iPod Halo effect is a term that has been used by analysts and industry experts to describe the eventual conversion of iPod sales into long term Mac sales as consumers slowly adopt more Apple technology.
It is unknown when the ads will air.
Popular Stories
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Some Apple retail employees have been told to warn customers against visiting to purchase an iPhone Duo without a pre-order on Friday, October 23.
Apple Store employees told MacRumors that they have been advised that there will likely be no iPhone Duo stock available for walk-in purchases on launch day. Staff have been instructed to discourage customers without pre-orders from coming in...
