Appleinsider reports that TigerDirect has lost its preliminary injuction against Apple over the Tiger Trademark.
TigerDirect had previous objected to Apple's use of Tiger with respect to Mac OS X 10.4, claiming that it affect its own ability to market its product/services.
According to court documents, Apple successfully defending claims from TigerDirect.
Apple also entered into evidence a survey that revealed only 6% of consumers associated the name "Tiger" with TigerDirect. Meanwhile, the survey of 517 people showed that only 4 people associated the name "Tiger" with a company -- a result the Court found most interesting. Apple asserted that TigerDirect does not posses a protected family of Tiger marks, as defined by applicable trademark law, nor does it retain a valid Tiger mark for computer goods.
