Microsoft Music Store?

LATimes reports other big players are in the wings with Microsoft, Yahoo, Amazon, AOL, and even MTV looking to compete against Apple's iTunes Music Store in the coming weeks.

Microsoft is even reported to be demoing their version to record execs:

    Microsoft has recently shown its version of a downloadable music store to executives at several record companies. Sources said Microsoft plans to give consumers more music-related information to guide their purchases than the iTunes Music Store does, and that its store might be accessible via Xbox game consoles as well as computers. Microsoft officials declined to comment.

Rumors of rising competition as well interesting partnerships have emerged after the early lead of Apple's iTunes Music Store. Some rumors have had Apple partnering with AOL or Amazon