Businessweek published some excerpts from an interview with Phill Schiller regarding the iTunes music store. One interesting question asked about future plans from Apple:
Q: Any plans for video down the road?
A: No, right now we just want to make the world's best music store. But I want to point out that iTunes includes particular music videos in the store. You can view some amazing music videos for free.
Despite this denial, speculation about a future Apple Movie service has already begun.