IDG and Apple Present 'Create'

As reported by ThinkSecret, MacWorldExpo.com now reflects the new name of the summer expo which replaces MacWorld New York:

Create

Macworld Conference & Expo proudly presents CREATE -- a unique event that will give you the opportunity to target your valuable customers in the creative arts industry including design, publishing, video and music.

These highly qualified attendees will be attending Macworld Conference & Expo's CREATE to purchase products and services, network with their peers and find the solutions to their issues. They will be looking to test drive, touch and experience the products and services that exhibitors put in front of them. Make sure you are there to showcase your company's offerings to this dedicated audience.

eWeek confirms that the new show will no longer have a focal Keynote speech by Jobs, nor is a replacement expected. It appears Apple will be participating in this revamped expo... According to IDG's Vice President of sales, marketing, and product development:

Apple will continue to have their booth at the front of the exhibit hall.

First word of this dramatic change came in early March from ThinkSecret... though Apple has been threatening to withdraw from Summer Expos since February.

MacWorld Expo San Francisco is reportedly not affected by this change.